Iris has appointed Adam Walker as Executive Producer of Moving Image to join its production team. The news follows Iris announcing its ‘For the Forward’ proposition in November 2017, focused on streamlining and strengthening its multi-specialist network offering.
Adam brings over a decade of experience producing film for both traditional and digital channels, working with clients including Guinness, Mercedes and Footlocker, most recently at AMV BBDO. In this new role Adam is tasked to develop production craft and build the team in keeping with the X&I producer framework developed by Head of Integrated Production, Amy Eagles, who joined from RKCR/Y&R in March 2017. This framework was designed to classify producer specialisms and core strengths to allow for the best fit for clients.
Adam will work across all clients in the agency, responsible for championing the craft of moving image to further shape the agency output to fit with the ‘For the Forward’ vision. At the end of 2017 Iris was appointed by Starbucks Asia Pacific to manage the brand’s creative, digital and social duties across 15 markets. Iris was also recently named one of the Top Ten Contagious Pioneers for 2018, a global ranking of the agencies that consistently set the standard for creativity, innovation and excellence in marketing.
Head of Integrated Production Amy Eagles says: “Iris ended 2017 with a clear mission following the launch of the network’s ‘For the Forward’ proposition, and X&I framework. Both reflect the agency’s broad skill-sets and an ability move clients’ business forward. Adam is an outstanding producer and fully embodies this Iris spirit”.
Executive Producer of Moving Image Adam Walker says “After 13 years at AMV, it took something special to convince me to move and iris’ new identity and Amy’s X&I production model really resonated with me. The landscape of production is continually evolving and iris is at the forefront of being both creative and adaptive to client briefs. With a remit of challenging budgets yet championing craft, there never feels a more exciting time for an agency to reinvent their wheel. I’m honoured they chose me to join them on that journey”.