iris Launches Messi Film for Adidas

To launch the new adizero F50 Messi boot, adidas and iris have created a film entitled 'The New Speed of Light' - showing the world’s greatest footballer, Leo Messi, as he's never been seen before - in a bespoke LED suit and a stunning concert visual style effects technique.

The aim was to produce a film that captured and analyzed Leo’s movement, to reveal the secret of his genius on the pitch as well as highlight the “light in motion” design of his new boot. 

 

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To do this, iris put Leo in a custom-made suit and hood, with hundreds of individual LED’s sewn by hand in to adidas TechFit gear. In addition, we gave him a bespoke LED football and lit up the stripes on his boots.  He was then filmed at 1,000 frames per second using a Phantom camera. 

The footage was then treated using a specially developed technique, creating a beautiful film that captures the footballing genius of Leo as he’s never been seen before; exploring the moves that make him the best in the world in intricate detail.

The technique and film was developed by iris and ML Studio, directed by Marcus Lyall, and shot on location in Barcelona.

The film leads viewers through to the adidas e-commerce page where they can purchase the boot. 

CREDITS:

Director – Marcus Lyall
Creative – Adam Fish
Managing Partner  - Henry Scotland
adidas Global Brand Director – Thomas Van Schaik
Account Director – Simon Yoxall
Production Company – ML Studio
Post Producer – Mark Logue
Producer – Phil Tidy
Agency Producer – Sophie Horner