Iris Launches Global SXSW Roadshow To Bring Benefits Home To Clients

 

 

Iris will launch a series of events this month following leading global interactive festival SXSW to bring the key trends and exclusive coverage to clients. The events will take place at three of iris’ key strategic hubs around the world, in Singapore, Sydney and the agency’s founding headquarters in Park Street, London’s Southwark SE1. iris hosted four panel-led sessions at this year’s SXSW Interactive festival, more than any other agency worldwide and more than any other UK company. 

 

Over 30,000 of the most influential digital, creative, media and technology personalities attended the conference, which took place between 9th – 13th March in Austin, Texas to hear about the latest developments in creative technology. The conference has been the launch pad for some of the world’s biggest social networks including Foursquare and Twitter. 

 

The events will feature an exclusive reveal of breaking technologies unveiled at the festival, including those developed by iris’ own technologists, as well as a comprehensive breakdown of the top key themes for 2012 that will impact on the marketing space. iris will also present its own talks which led four of this year’s key topic areas, delivered by its speakers at the festival. 

 

iris’ London event ‘SXSE1’ – a pun on the location of the agency’s founding headquarters in Southwark – will feature a panel of the industry’s most influential technology and marketing companies such as the likes of Google to get their thoughts on the biggest trends affecting marketers. 

 

Ian Millner, joint global CEO of iris Worldwide, said: "We took part in SXSW last year and it provided us with fantastic opportunities to work with technology partners globally, enabling us to bring the best of these worlds to our clients. Any leading agency in social should be looking to have a presence there, and to be connecting clients to these key thought leaders. Social media is becoming a key battleground for clients as the link between transparency, trust, advocacy and performance becomes clearer and more quantifiable.

 

"The roadshows will allow us to give clients an exclusive insight into the best content from the festival, and to help them translate the key themes into something they can actually use to advance their business. By partnering with brands such as ASOS and the BBC for our talks, we're fortunate to be working with key brand leaders in their space so should have some good insights to share across several fields."