Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Iris Is Helping Dumped Trees Before Christmas with 'Timber'

Creative 145 Add to collection

Agency creates dating platform full of the dumped trees that are cut down each year

Iris Is Helping Dumped Trees Before Christmas with 'Timber'

December is a joyous time where we blissfully ignore the pressing issues and challenges that lie around the corner. However, studies show that our carbon footprint is 6% higher, as people typically have a more negative impact on the environment than the rest of the year.

With this in mind, Iris has taken a step back this festive season and decided to use their Christmas card as an opportunity to confront one of the key contributors to climate change – deforestation and the affects it has on our air quality. 

Instead of using real Christmas trees to decorate the office, Iris is planting them – donating the budget they’d usually allocate to creating cards straight to Trees for Cities – a London based charity committed to improving lives by planting trees and creating greener cities.

And to communicate this message Iris has created ‘Timber’ - a dating platform full of the dumped trees that are cut down each year. To match with a ‘dumped’ tree, and plant a new one, all you need to do is swipe across the trees and select the one you like – in return Iris plants a tree in partnership with Trees for Cities.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Iris, Mon, 16 Dec 2019 12:02:03 GMT