Ireland Will Be Waiting When Lockdown Eases in Film ‘I Will Return’

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Tourism Ireland launches ‘I Will Return’, the uplifting film to ease stresses in the times of the pandemic
Ireland Will Be Waiting When Lockdown Eases in Film ‘I Will Return’
Tourism Ireland has launched a film titled ‘I will return’, to inspire and remind people of Ireland’s timeless nature, culture and history, all of which will be there waiting for us once the Covid-19 crisis has eased and people are able to travel again.

Taking inspiration from the emerald isle’s literary greats, Publicis•Poke created a poem to bring to life the beautiful landscapes of the country in an emotive 50-second film. In capturing the resilient spirit of the place and its people, the film aims to not only provide people with some much-needed escapism, but fill their hearts with the knowledge that soon, this too will pass.


Dave Monk, executive creative director, Publicis•Poke says: “We may not be able to travel or visit the glorious landscape of the island of Ireland right now, but with a few beautifully written words and some delicious imagery, you can conjure up a feeling that nothing in the world can lockdown.”

The film has launched globally in seven different languages across social media.
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CLIENT

CLIENT: Tourism Ireland

AD AGENCY

ADVERTISING AGENCY: Publicis•Poke

EXECUTIVE CREATIVE DIRECTOR: Dave Monk

CREATIVE DIRECTOR: Steve Paskin

COPYWRITER: James White

ART DIRECTOR: Henry Finnegan

PLANNER: Will Eliot

ACCOUNT HANDLER: Sophie Rivet

PRODUCER: Donna Baker

MEDIA AGENCY

MEDIA BUYING AGENCY: n/a (no media spend to date)

MEDIA PLANNER: n/a

PRODUCTION

PRODUCTION COMPANY: Prodigious

DIRECTOR: n/a for this piece, mix of footage from previous campaigns

EDITOR: Phil Key (Prodigious)

PRODUCER: Georgina Winter (Prodigious)

Post-production

POST-PRODUCTION COMPANY (Print): n/a

AUDIO POST-PRODUCTION COMPANY: Michael Powell (Prodigious)

CITY / COUNTRY: Globally (delivered in English, French, Spanish, Italian, German, Mandarin and Arabic)

EXPOSURE: Digital

Categories: Travel, Booking platforms

Publicis•Poke, 1 month ago