Sun Group, Indian Premier League’s hottest entrant and promoter of Hyderabad IPL franchisee, unveiled the name and logo of its Hyderabad IPL team, designed and conceptualized by JWT. The Sun Group named its IPL team, ‘SunRisers’ symbolizing birth of a new life.
JWT India has designed the Team logo, team identity and will be working on the entire 360 communication for Team SunRisers. The jersey launch will be closer to the IPL season.
“The brief to the agency was simple. ‘The name and logo of the team is being revealed on the 20th at Hyderabad. How best can you bring this alive?’ Senthil and his team came up with the wonderful idea of using silhouettes to bring alive the power of the sun and the soaring eagle. Once the idea was cracked, the film was completed in a record four days along with digital initiatives like getting the website up and running, creating the Facebook page and a Twitter account” said M L Raghavan, VP and General Manager, JWT Chennai.
The complete online and social media content for SunRisers is being managed by Hungama Digital Services Pvt. Ltd. (HDS) JWT acquired HDS earlier this year and works with them to offer digital marketing and social media solutions to its clients.
The ‘SunRisers’ logo depicts an eagle soaring high, looking into the core of a rising sun, absorbing the colors of the bright star to become ‘one with the sun’. The new identity encapsulates the valor, chivalry, endurance, independence and fearlessness of the eagle synthesizing with energy and radiance obtained from sun
Sharing his thoughts on the conceptualization and execution of ‘chanthem’, the first brand film for SunRisers, Senthil Kumar, National Creative Director, JWT India, says, “The chanthem, is a visual idea amplified by a rocking chant created by Swarathma The Band. “Shooting in the morning magic light hours only i.e. shoot only when the sun is rising between 5am and 7am for a few days until we got the right shots but since time was limited we captured a combination of natural light and studio light and put this film together with some intense post production. It was a step up moment for the production team as well”
Chief Creative officer: Bobby Pawar
National Creative Director: Senthil Kumar
Planner: Navonil Chatterjee
Sr. Creative director: Priya Shivakumar
Creative Team: Arthanari Shanmugavel, Abhijit Kundu, Sathish Kannan
Account Management: M L Raghavan, Ajrun Sathish
Directors: Rajesh Thomas, Vidya Sharma
Production House: Rocket Science Lab
Music: Swarathma The Band