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iPad mini – ‘Piano’

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Apple tablet replicated in new ad by TBWA\Media Arts Lab

iPad mini – ‘Piano’


TBWA\Media Arts Lab has created its latest TVC for Apple promoting the new iPad mini. ‘Piano’ depicts the iPad mini to be ‘every inch’ of its big brother, using the musical app as a counterbalance. Green Dot Films’ Mark Coppos and Rebecca Baehler directed the spot, with post via D-Train Lead.
View the spot below:
Agency: TBWA\Media Arts Lab 
CCO: Duncan Milner

ECD: Eric Grunbaum

CD: Simon Cassels, Jon Lancaric 
AD: Luke Martin
CW: Chris Trumbull

Executive Producer: Mike Refuerzo

Agency Producers: Hank Zakroff, Mallory Gordon, Tessa Kocourek, Christina Villaflor

Production Company: Green Dot Films

Director: Mark Coppos, Rebecca Baehler

DP: Fernando Cardenas
Editorial Company: Nomad Editing Company, Inc. 
Editor: Jenny Mogen
Post Co: D-Train
Flame Artist: Ben Gibbs 


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