iPad mini – ‘Piano’

TBWA\Media Arts Lab has created its latest TVC for Apple promoting the new iPad mini. ‘Piano’ depicts the iPad mini to be ‘every inch’ of its big brother, using the musical app as a counterbalance. Green Dot Films’ Mark Coppos and Rebecca Baehler directed the spot, with post via D-Train Lead.

 

View the spot below:

 

 

Credits

 

Agency: TBWA\Media Arts Lab 

CCO: Duncan Milner


ECD: Eric Grunbaum


CD: Simon Cassels, Jon Lancaric 

AD: Luke Martin

 

CW: Chris Trumbull


Executive Producer: Mike Refuerzo


Agency Producers: Hank Zakroff, Mallory Gordon, Tessa Kocourek, Christina Villaflor


 

Production Company: Green Dot Films


Director: Mark Coppos, Rebecca Baehler


DP: Fernando Cardenas

 

Editorial Company: Nomad Editing Company, Inc. 

Editor: Jenny Mogen

 

Post Co: D-Train
Lead 

Flame Artist: Ben Gibbs