IPA Unveils Global Judging Panel for IPA Effectiveness Awards

Client heavyweights and worldwide industry experts from brands including Samsung, Diageo, Burger King, Coca-Cola, Jaguar Land Rover and Virgin Atlantic make up the IPA’s most international judging panel ever at year’s IPA Effectiveness Awards.

This year’s judging panel, which also includes an increased number of technical judges, will evaluate which marketing communications have demonstrated the most business value and return on investment.

Stevie Spring, chairman of the British council will chair the judging panel, while MediaCom’s chief transformation officer, Sue Unerman and McCann Worldgroup’s chief strategy officer EMEA, Harjot Singh will act as convenor and deputy convenor of judges.

Entries to the IPA Effectiveness Awards, the most rigorous competition of their kind worldwide, are first evaluated by a panel of industry and technical specialist judges, who are responsible for shortlisting the entries and providing commentaries from a technical perspective, before final consideration by the client judging panel.

Client Judging Panel

· Conrad Bird, Director of Campaigns and Marketing, Department for International Trade

· Benjamin Braun, CMO, Samsung

· Cheryl Calverley, CMO, Eve Sleep

· Annabelle Cordelli, VP UK Marketing, Virgin Atlantic

· Asmita Dubey, Chief Digital Officer, Consumer Products Division, L’Oréal

· Catherine Kehoe, Managing Director, Group Brands and Marketing, Lloyds Banking Group

· Fernando Machado, Global CMO, Burger King

· Amy Martin Ziegenfuss, Vice President – Global Brand Marketing, Hilton Hotels Corporation

· Michelle McEttrick, CMO, Tesco

· Syl Saller, Chief Marketing & Innovation Officer, Diageo

Industry Judging Panel

· Heather Alderson, Global Planning Partner, adam&eveDDB

· Jo Arden, Chief Strategy Officer, MullenLowe

· Neil Barrie, Co-Founder and Managing Partner, TwentyFirstCenturyBrand

· Ed Booty, Chief Strategy Officer, Publicis Groupe APAC

· Michael Chadwick, CSO, APAC, Dentsu

· Richard Dunn, Chairman and Chief Strategy Officer, Wunderman Thompson

· Charlie Ebdy, Chief Strategy Officer, OMD UK

· Jane Frost CBE, CEO, Marketing Research Society

· Melpo Gkofa, Partner, Craft Media London

· Sarah King, Global Head of Brand, Insights Division, Kantar

· Douglas McCabe, CEO, Enders Analysis

· Brent Nelson, Chief Strategy Officer, Publicis Communications & Leo Burnett North America

· Susan Poole, Freelance Strategy Consultant

· Shobha Sairam, VP, Chief Strategy Officer, The Community

· Stuart Sullivan-Martin, Global Head of Strategy, Wavemaker

· Kate Waters, Director of Client Strategy and Planning, ITV

· Helen Weavers, Owner, Real World Planning

· Malcolm White, Founder, krow communications

· Amy Winger, Global Chief Stratgy Officer, VMLY&R

Technical Judging Panel

· Sophie Alexander, Customer Analytics Manager, Jaguar Land Rover

· Andrew Bertolaso, Senior Partner, Gain Theory

· Jane Christian, Managing Partner, Head of Business Science, MediaCom

· Harry Davies, Head of Measurement and Analytics, Google

· Andrew Deykin, Managing Consultant, Data2Decisions

· Bill Doris, Insight Executive Director, OMD EMEA

· Begoña Fafian, Knowledge & Insights Director, Western Europe, Coca-Cola

· Ian Forrester SVP, Research & Analytics, Whalar

· Jamie Gascoigne, Director, Brightblue Consulting

· Verity Gill, Director, Marketing Science EMEA, Agencies, Facebook

· Chris Hutchings, Senior Director, MarketCast

· Sara Jones, Director, Pearl Metrics

· Dr. Catherine Kelly, Marketing Consulting Practice Director, Jaywing

· Dr. Grace Kite, MD, Gracious Economics

· Nick Milne, Founder & Director, Go Ignite Consulting

· Abs Owdud, Operations Insight Controller, NOW TV

· Nic Pietersma, Business Director, Ebiquity

· Paul Sturgeon, Head of Modelling and Advertising Effectiveness, UK & Western Europe, Mindshare

· Mike Treharne, Head of Insight, Leo Burnett

· Francis Walton, Head of Research, Strategy, Publicis Sapient

· Zhao Zhang, Lead Data Strategist, Imagination

Says Sue Unerman, Convenor of Judges: “I’m delighted that we’ve been able to bring together such an extensive and illustrious judging panel for this year’s IPA Effectiveness Awards. These awards are the most prestigious in our industry, and a huge part of why is the calibre of judges at each stage.

“Expanding the pool of technical judges is an important step for the IPA Effectiveness Awards, as is convening a truly global panel. We already undertake the most rigorous awards judging in adland, but now with each paper under even more scrutiny than ever before, winning an IPA Effectiveness Award truly is the ultimate honour in the industry.”

Full details of the judging panel can be found on the IPA website.

The 2020 IPA Effectiveness Awards are sponsored by: Facebook, Google, Marsh, Newsworks, System 1, Thinkbox and WARC.