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IPA Effectiveness Board Welcomes Pip Hulbert as Chair

Associations, Award Shows and Festivals
London, UK
Pip will lead cross industry group driving marketing effectivenss movement

Wunderman Thompson CEO Pip Hulbert has been appointed as new chair of the IPA effectiveness board, a prestigious advisory group of client and agency leaders working together to develop and promote positive behaviour change with a focus on evidence-based decision-making.

In her role, Pip will lead the board in debating how best to market marketing to the C-suite, manage marketing in day-to-day client agency relations, and develop strategies to measure marketing in order to demonstrate effectiveness in delivering profitable brand growth. The board will also agree and support a 2020 cross-industry programme of research and development by leading industry consultants, the findings of which will be unveiled at the IPA EffWorks London 2020 flagship conference on 13 October.  

Pip succeeds MBA CEO and IPA FIPA Stephen Maher who has served as chair for the past three years and has been instrumental in establishing Effectiveness Week in the wider industry calendar.  

Says Pip Hulbert, CEO Wunderman Thompson UK and chair of the IPA effectiveness board: “In a world of increasing accountability it’s important for the industry to put forward strategies to help marketers and agencies navigate uncertainty. Technology is redefining brand experience and the way we interact and operate. Yet many of the fundamental principles of brand building can still apply. We just have to work out how. That’s why I’m delighted to be at the helm of a Group of the brightest minds addressing exactly this with an upcoming calendar of exciting new research and events on the horizon.”

In addition to Pip’s appointment, the IPA Effectiveness Board is welcoming eight additional members, including:

  • Christophe Castagnera, head of connected experiences, Imagination
  • Anouschka Elliott, managing director, global head of marketing, UBS Asset Management
  • Emma Hill, group brand director, Legal & General
  • Simon James, group VP of data science and AI, Publicis Sapient
  • Becky Moffatt, global head of consumer marketing, HSBC
  • Kiel Peterson, global marketing effectiveness director, Diageo
  • Sabino Petruccelli, group head digital marketing, Arcadia
  • Jo Royce, global marketing capabilities director, Unilever


These individuals join a line-up of senior clients and agency leaders including:

  • Nathan Ansell, marketing director, clothing and home, Marks & Spencer
  • Jo Arden, chief strategy officer, MullenLowe
  • Matthew Barwell, chief marketing officer, Britvic
  • Lucas Brown, chief strategy officer, Total Media
  • Simeon Duckworth, former president strategy and analytics, Essence
  • Simon Gill, chief creative officer, Isobar
  • Colin Haddley, director, strategy insight, capability and marketing, Kraft Heinz
  • Neil Godber, joint head of planning, Wunderman Thompson
  • Lorna Hawtin, disruption director, TBWA/Manchester
  • Tim Hulbert, former managing director, group head of brand and insight, Barclays
  • Margaret Jobling, director of brand marketing, British Gas
  • Jo Marie Mosely, global learning and development director - commercial - sales, marketing and digital, Diageo
  • Luis Navarette-Gomez, head of global search marketing, Lego
  • Iain Noakes, chief customer journey officer, The Economist
  • Ian Pring, customer marketing and behaviour change lead,TfL
  • Ben Quigley, CEO, Everything Different
  • Tom Roach, executive strategy director and head of effectiveness, adam&eveDDB
  • Jessica Salmon, head of customer value and growth, O2 Telefónica
  • Harjot Singh, chief strategy officer EMEA, McCann World Group
  • Sue Unerman, chief transformation officer, MediaCom
  • Matthew Walmsley, deputy director - marketing strategy, planning and insight, Public Health England
  • Tim Warner, VP insights and analytics, Europe and global digitalisation, Pepsico
  • Christoph Weber, media director, Mars
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