IPA Celebrates 100 Years of Advertising with a Party You Don't Want to Miss
Studio Sixty Billion and Mill+ celebrate the best adverts of all time with a comical twist
In collaboration with Studio Sixty Billion, Mill+ created this year's IPA Festival Film to celebrate 100 years of Advertising.
The team, led by Mill+ Director Ivo Sousa and Mill+ Creative Director Carl Addy, worked to bring the IPA Festival Film to life from the initial creative concept, to the final execution incorporating design, art direction and animation work. The 60 second sequence celebrates the best adverts of all time but with a comical twist.
Using flash techniques and a combination of key creative softwares such as C4D, After Effects, Illustrator and Nuke, the team added colourful animations and vibrant imagery to reinvigorate an array of classic ads.
Mill+ Creative Director Carl Addy explains, "working with such well loved ads, we wanted to keep the concept of enhancing them simple. The aim was ultimately to get your best mates who’ve starred in ads gone by together for a party. This, along with the injection of ‘frat humour’, helped to create one big celebration in 60 seconds."
Executive Producer on the job Alex Finch explains, "It was fantastic to work on a project with the British institution that is the IPA. The collaboration between Studio Sixty Billion and The Mill was an incredible opportunity to celebrate the truly iconic work of the last 100 years of the British advertising industry. Our concept centred around manipulating some of that classic imagery and re-imagining it as the greatest party of the century, starring some of the favourite faces of British ads. It was a real honour to be involved."
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IPA - 100 Years of Advertising and Film
Original Composition: Lorne Balfe
Audio Post Production: Wave Studios
Sound Design: Tony Rapaccioli
Post Production / VFX
Post Production Company: The Mill
Executive Producer: Alex Finch
Producer: Claire Braithwaite
2D Artist: Kwok Fung Lam, Tom Wansbrough-Jones, Freya Barnsley
2D : Ambrogio Bergamaschi, Diogo Pinheiro, Eleanor Risdon, Federico Ghetta
3D Artists: Rajinder Davsi, Sean Hedman
Matte Painting: Cameron Johnson & Joakim Flaten
Designer: Charles Bigeast
Colourist: Oisin O’Driscoll
Production Company: Mill+
Director: Ivo Sousa
Casting Director: Carl Addy
Mill London, Tue, 07 Mar 2017 14:29:10 GMT
Creative Agency: Studio Sixty Billion
Executive Producer: Jay Pond Jones, Sam Delaney, Dom Delaney at Studio Sixty Billion
Music Supervisor: Raife Burchell at Dirty Soup