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Invisible Mindy Kaling Gets Into Mischief for Nationwide's Super Bowl Ad

26/01/2015
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Teaser for new ad shot by the Bourne Series director Doug Liman & created by agency McKinney

Nationwide, one of the largest and strongest diversified insurance and financial services organizations in the U.S., today unveiled an exclusive teaser version of its Super Bowl ad ‘Invisible’ on the company’s YouTube channel. 

The new Nationwide spot, featuring actress, writer and producer Mindy Kaling, will debut on Sunday, February 1 during the second quarter of Super Bowl XLIX. Kaling helped develop the 45-second commercial with Nationwide and Durham, North Carolina-based ad agency McKinney. This spot marks the actress’s first-ever Super Bowl ad and Nationwide’s first Super Bowl commercial since 2007. 


“We’ve all been in situations where, as a customer, you feel like you are not being treated like a priority, when you should really expect quality care and service,” said Matt Jauchius, Nationwide’s chief marketing officer. “Our Super Bowl spot fuses Mindy's unique humor with our brand to highlight how you can expect to be treated differently with Nationwide, because our members are at the center of everything we do.”


“I am excited to be partnering with Nationwide on my first Super Bowl ad – titled ‘Invisible’,” said Mindy Kaling. “I love Nationwide's philosophy to put their members first and treat them as individuals, not numbers.”

The 45-second spot was directed by Doug Liman, best known for the Bourne Series, Edge of Tomorrow, Mr. and Mrs. Smith and Swingers. The commercial was produced by Independent Media. Fans can view the teaser version of the ad prior to the Super Bowl by visiting Nationwide’s YouTube page.


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