Invisible Jogger Reveals the Power of Night Vision for Volkswagen

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adam&eveDDB teams with director Niclas Larsson to launch cinematic spot for the Touareg Black Edition
Invisible Jogger Reveals the Power of Night Vision for Volkswagen

Completely invisible on a dark winter night, a woman and her faithful dog take a run in the park in the latest national TV and cinema campaign for Volkswagen, created by adam&eveDDB.

Revealed only by the mist of their breath and their shadows under lights, their journey takes a thrilling turn as they encounter Volkswagen’s new flagship Touareg Black Edition in the fog that surrounds them.

The ad highlights that the Touareg is the first Volkswagen model available with the Night Vision assist system. A thermal image camera (infrared camera) integrated at the front of the car registers infrared radiation and can detect and warn the driver of people or animals from 10m-130m ahead. By revealing the woman and her best friend it’s this technology that helps our relieved driver avert any danger.

The work comprises of 30-sec and 60-sec versions for TV and a longer 2-min cinema cut featuring the ride comfort, sleek lines and state-of-the-art driver assist feature in the Touareg.

The film was directed by Niclas Larsson @new-land London and shot by DOP Linus Sandgren (La La Land, No Time to Die). The music for the spot was composed by Carlos Cipa, with post production by Untold Studios.

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Client: Volkswagen

Brand: Touareg

Project/Campaign name: See the Unseen

First Air Date: 22nd February

Client: Geraldine Ingham – Head of Marketing Volkswagen UK / Glyn Butterworth – National Communications Manager Volkswagen UK / Katie Blesovsky – Communications Manager Volkswagen UK

Chief Creative Officer: Richard Brim

Executive Creative Director/s: Ant Nelson / Mike Sutherland

Creative Director/s: Paul Knott / Tim Vance

Copywriter: Paul Knott

Art director: Tim Vance

Agency producer/s: Nikki Cramphorn / Nia Maclean

Planner/s: Sarah Morning

Managing Partner: Michael McConville

Account Director/s: David Woolfe / Steve Halliday

Business Affairs: Dolores King / Klaudia Jozewicka

Media agency: PHD

Media planner/s: Matt Holiday / Michael Bensley

Production company: new-land London

Executive Producer: Trine Pillay

Director: Niclas Larsson

Cinematographer: Linus Sandgren

Editor: Carla Luffe

Post Production: Untold Studios

Post Producer: Ian Berry / Ellie Joseph

VFX Supervisor: Tom Raynor / Alex Gabucci

Colourist: Sofie Borup

Music Supervisor: Leland Music (Abi Leland / Toby Williams)

Audio Post Production: Factory Studios

Soundtrack name and composer: Carlos Cipa

Sound Designer: Anthony Moore / James Utting

Sound Producer: Deborah Whitfield

Grade: Company 3

Categories: Automotive, Cars

adam&eveDDB, 1 month ago