3 months ago
Completely invisible on a dark winter night, a woman and her faithful dog take a run in the park in the latest national TV and cinema campaign for Volkswagen, created by adam&eveDDB.
Revealed only by the mist of their breath and their shadows under lights, their journey takes a thrilling turn as they encounter Volkswagen’s new flagship Touareg Black Edition in the fog that surrounds them.
The ad highlights that the Touareg is the first Volkswagen model available with the Night Vision assist system. A thermal image camera (infrared camera) integrated at the front of the car registers infrared radiation and can detect and warn the driver of people or animals from 10m-130m ahead. By revealing the woman and her best friend it’s this technology that helps our relieved driver avert any danger.
The work comprises of 30-sec and 60-sec versions for TV and a longer 2-min cinema cut featuring the ride comfort, sleek lines and state-of-the-art driver assist feature in the Touareg.
The film was directed by Niclas Larsson @new-land London and shot by DOP Linus Sandgren (La La Land, No Time to Die). The music for the spot was composed by Carlos Cipa, with post production by Untold Studios.
Project/Campaign name: See the Unseen
First Air Date: 22nd February
Client: Geraldine Ingham – Head of Marketing Volkswagen UK / Glyn Butterworth – National Communications Manager Volkswagen UK / Katie Blesovsky – Communications Manager Volkswagen UK
Chief Creative Officer: Richard Brim
Executive Creative Director/s: Ant Nelson / Mike Sutherland
Creative Director/s: Paul Knott / Tim Vance
Copywriter: Paul Knott
Art director: Tim Vance
Agency producer/s: Nikki Cramphorn / Nia Maclean
Planner/s: Sarah Morning
Managing Partner: Michael McConville
Account Director/s: David Woolfe / Steve Halliday
Business Affairs: Dolores King / Klaudia Jozewicka
Media agency: PHD
Media planner/s: Matt Holiday / Michael Bensley
Production company: new-land London
Executive Producer: Trine Pillay
Director: Niclas Larsson
Cinematographer: Linus Sandgren
Editor: Carla Luffe
Post Production: Untold Studios
Post Producer: Ian Berry / Ellie Joseph
VFX Supervisor: Tom Raynor / Alex Gabucci
Colourist: Sofie Borup
Music Supervisor: Leland Music (Abi Leland / Toby Williams)
Audio Post Production: Factory Studios
Soundtrack name and composer: Carlos Cipa
Sound Designer: Anthony Moore / James Utting
Sound Producer: Deborah Whitfield
Grade: Company 3
Categories: Automotive, Carsadam&eveDDB, 3 months ago