#InvisbleNoMore Spotlights Neverending Work of Invisible Labourers

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Cheil India conceptualised the social campaign with Greenpanel for Labor Day
#InvisbleNoMore Spotlights Neverending Work of Invisible Labourers

Amidst the lockdown, work from home, the hustle bustle of house chores, family, it is far too easy to forget why we celebrate May 1st as Labor Day. Greenpanel, has come forward to put the spotlight on the working community of Invisible labourers who have contributed to our well-being by launching a digital campaign #InvisibleNoMore. The campaign is live on Facebook and Instagram handles of Greenpanel. 

Conceptualised by Cheil India, #InvisibleNoMore is a campaign that encourages the people across to acknowledge the immense contribution these labourers have made in our lives and support, help, honour and make the carpenter, cleaner, cook, domestic staff visible by sharing their names on individual social media handles.

Speaking about the campaign, Vikas Jha, head of marketing, Greenpanel said: ‘Indeed! It's a day, which needs to be celebrated with and for those special support systems and partners, who have contributed silently, relentlessly and with dedication for years. Be it carpenters, plumbers, electricians, maid, driver, garbage cleaners, rag picker’s, security guards, gardeners and many more...they have been taking care of us and our surroundings to keep us going. Without them, we feel so helpless and incomplete. But we have never acknowledged their efforts. It’s time we do!’

Jitender Kaushik, senior creative director, Cheil India, said: “Our lives are full of indispensable people who make our lives a lot easier. There was no better time to realise this than the time of lockdown when we have to do all that ourselves. Now when they are away, do we all not remember them every time we have to pick up a broom or a dish scrubber? But when they were there, we never really valued them. The intent of the campaign is to make these people visible to the world. And to remind people, that in these tough times, we must value these invisible heroes all the more! Let’s introduce them to our friends. Let’s pay their dues even when they’re not there. It’s time we made sure that they are #InvisibleNoMore”


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Genres: People, Dialogue

Cheil India, 3 months ago