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Investing Isn’t as Scary as It Sounds with TD Easy Trade In Canadian Super Bowl Spot

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Rattling Stick's Aircastle teams with Leo Burnett Toronto on Big Game ad

Investing Isn’t as Scary as It Sounds with TD Easy Trade In Canadian Super Bowl Spot

Learning to invest sounds difficult but does not have to be with TD Easy Trade as illustrated in the hilarious new spot produced by Soft Citizen, directed by Aircastle (represented in the US by Rattling Stick) out of Canadian agency Leo Burnett Toronto. The spot was aired during the Canadian broadcast of the Super Bowl and features a young man and woman enjoying a coffee. When he notices she is using her phone to invest, he becomes interested, but confesses he wouldn’t even know where to start and feels overwhelmed, triggering a fantastical montage of his fears riddled with major  investor woes.

The ad shows the young man’s fantasies of what it might be like to be an investor from his overwhelmed perspective. He imagines being overworked and inundated, his entire life dedicated to numbers and schmoozing over expensive dinners and socialite soirees. As the humorous spot comes to a close, his friend mentions she just uses TD Easy Trade; ​​an app that helps you effortlessly trade and start your investing journey by tracking your progress to accomplish your goals.


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Client: TD

Title: “Becoming An Investor”

Agency: Leo Burnett Toronto

Chief Creative Officer: Lisa Greenberg / Steve Persico

Sr. Art Director: Robin Soukvilay

Copywriter: Evan Wallis

Group Account Director: Kirk Round

Agency Producer: Melanie Palmer

Production Company: Soft Citizen

Director: Aircastle

Exec Producer: Eva Preger / Link York / Rob Burns

Line Producer: Andrew Graham

Director of Photography: Peter Simonite

Casting Director: Shasta Lutz

Editorial: Outsider

Executive Producer: Kristina Anzlinger

Editor: Sophia Lou

Asst. Editor: Kelsey Dale-McGrath

Online/VFX: Fort York

Executive Producer: Pallavi Joshi-Firby

Flame Artist: Melissa Vasiliev

Transfer: Alter Ego

Colourist: Wade Odlum

Audio House: Pirate

Executive Producer: Maggie Blouin Pearl

Director: Vanya Drakul

Engineer: Keith Ohman

Genres: Comedy

Categories: Finance, Investment

Press Kitchen, Mon, 21 Feb 2022 08:27:00 GMT