Intuit QuickBooks Canada Demonstrates an Accountant’s True Superpower in Delightful Campaign

Intuit QuickBooks has launched its new campaign today in collaboration with global Toronto-based creative agency Juniper Park\TBWA, to showcase the transformative benefits of the QuickBooks Online Accountant (QBOA) ecosystem.

Accounting professionals and bookkeepers currently use dozens of tools to run their practices. While some already use QuickBooks, many professionals are missing out on its full suite of smart offerings, which include essential work tools that enable a more seamless collaboration between accountants and their clients. 

This new campaign demonstrates how the integrated tools within the QBOA ecosystem will help empower accounting professionals to support the small businesses they work with, allowing them to prosper. Instead of using multiple tools, the campaign encourages accountants to go all in with QuickBooks. The QBOA ecosystem ensures a seamless flow of data, automates time-consuming tasks, and streamlines workflows.

“At Intuit Canada, accountants and bookkeepers are our trusted and valued partners, sharing the same mission to help small businesses grow and prosper,” said Puja Subrun, head of marketing for Intuit QuickBooks Canada. “We value their time and know that chasing down the information to help their clients shouldn’t be the focus. The campaign’s premise, ‘transform your workflow, transform their business’ highlights that an accounting professional’s secret weapon is their advice. In fact, when they have all the information they need in one place, they’re real difference-makers, able to help small businesses succeed – and using QuickBooks Online Accountant will help them do just that.