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Intuit QuickBooks Canada Demonstrates an Accountant’s True Superpower in Delightful Campaign

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The campaign illustrates how QuickBooks Online Accountant streamlines workflows, allowing accounting professionals to spend less time on admin and more time consulting

Intuit QuickBooks Canada Demonstrates an Accountant’s True Superpower in Delightful Campaign

Intuit QuickBooks has launched its new campaign today in collaboration with global Toronto-based creative agency Juniper Park\TBWA, to showcase the transformative benefits of the QuickBooks Online Accountant (QBOA) ecosystem.

Accounting professionals and bookkeepers currently use dozens of tools to run their practices. While some already use QuickBooks, many professionals are missing out on its full suite of smart offerings, which include essential work tools that enable a more seamless collaboration between accountants and their clients. 

This new campaign demonstrates how the integrated tools within the QBOA ecosystem will help empower accounting professionals to support the small businesses they work with, allowing them to prosper. Instead of using multiple tools, the campaign encourages accountants to go all in with QuickBooks. The QBOA ecosystem ensures a seamless flow of data, automates time-consuming tasks, and streamlines workflows.

“At Intuit Canada, accountants and bookkeepers are our trusted and valued partners, sharing the same mission to help small businesses grow and prosper,” said Puja Subrun, head of marketing for Intuit QuickBooks Canada. “We value their time and know that chasing down the information to help their clients shouldn’t be the focus. The campaign’s premise, ‘transform your workflow, transform their business’ highlights that an accounting professional’s secret weapon is their advice. In fact, when they have all the information they need in one place, they’re real difference-makers, able to help small businesses succeed – and using QuickBooks Online Accountant will help them do just that.

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Agency: Juniper Park\TBWA

President: David Toto

Group Creative Director: Neil Walker-Wells

Account Director: Edoardo Albani

Account Executive: Saachi Pai

Sr. Planner: Yvonne Chung

Jesse Brooks: Producer


Director: Jordan Dashner

DOP: Luke McCutcheon


Production House: Bolt Content

Producer: Kristine Lippett

Executive Producer: Nadia Dunn

Production Designer: Matthew Gordon Long


Offline Editor: Mark D’Amico

Online: Daniel Kelly

Transfer: Studio Feather

Colourist: Ana Escorse

Audio: Oso Audio

Intuit QuickBooks

Head of Marketing: Puja Subrun

Group Marketing Manager: David Tee

Senior Marketing Manager: Christina Mele

Senior Marketing Manager: Jennifer Kotsopoulos

Juniper Park\TBWA, Tue, 09 Nov 2021 17:20:29 GMT