Mon, 17 Mar 2014 12:01:23 GMT
Rape, no matter where in the world it occurs, is an unwelcome fact of our lives. Untitled Films' director Steve Gordon created this spot in the hopes of raising money for organizations who work to help prevent rape and provide services to the victims of rape.
“Coming from South Africa myself, this is an issue very close to my heart,” says Gordon. “Although the commercial is a work of fiction, the story is all too real. In that part of the world, most people, including myself, either know women who have been raped or know friends or relatives of women who have been raped.”
"Preserving the integrity of the idea, and the reality of rape, without it being either exploitative or too graphic was the biggest challenge," adds Gordon. "For inspiration I looked at countless Pulitzer prize-winning photographs. It wasn’t always easy, let me tell you."
The spot was edited by Christina Humphries at Rooster post.
Production Company: Untitled Films
Director: Steve Gordon
Executive Producer: Lexy Kavluk
Line Producer: Kate Dale
Director of Photography: John Houtman, Steve Gordon
Editor: Christina Humphries
Editorial: Rooster Post
Online: Fort Yorkview more - Creative
Categories: Corporate, Social and PSAs, Sexual HealthUntitled Films, Mon, 17 Mar 2014 12:01:23 GMT