Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Introducing the World's First Eyefluencers


Pressbyrån's new campaign by Åkestam Holst NoA will see employees wear designed contact lenses to market products to customers

Introducing the World's First Eyefluencers

National cinnamon bun day is one of the great highlights of the year in Sweden. And the fight for customers is getting tougher. While most competitors invest in the hype of influencers, Sweden's largest convenience store Pressbyrån, moves in another eye-catching direction - introducing the world's first Eyefluencers.

Specially designed contact lenses with a cinnamon bun motif and an appealing price are the heart of the campaign. Lenses which will be worn by Pressbyrån´s employees in-store and make a sudden impact on the customers. By marketing products directly in the eyes of the employees, Pressbyrån has not only created a whole new media channel but also introduced a new concept into the world of marketing: E2E (eye to eye) marketing. The campaign is supported by film, DOOH, social media, and in-store material. The agency behind this campaign is Åkestam Holst NoA.


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Åkestam Holst, Tue, 01 Oct 2019 13:12:05 GMT