| Rider | Company | Job Title | City | Nationality | Tour |
1 | Ali Johnson | Audio Network | Global Head of Music | London | British | Virgin |
2 | Allison Amon | Chelsea Pictures LA | Owner / EP | Los Angeles | American | Virgin + FF West |
3 | Avelino Rodriguez | The Lift Mexico | Managing Partner | Mexico City | Mexican | Veteran to be 2016 |
4 | Axel Brinck | La Casa Films | Producer | Chile | Chilean | FireFly |
5 | Bill Sewell | Wiredrive | Co-Founder / C!O | Los Angeles | American | Virgin + FF West |
6 | Bruce Horwitz | Lime Studios | Owner | Los Angeles | American | Virgin + FF West |
7 | Bruce Lampcov | Malibu Honey | Owner | Los Angeles | American | Virgin + FF West |
8 | Caroline Britt | 72 & Sunny | Group Brand Director | Amsterdam | Australian | Virgin |
9 | Francesca 'Ches' Lopez | Kingsley Napley LLP | Solicitor | London | British | Virgin |
10 | Chris Page | Jelly / Three Blind Mice | Owner | London | British | Veteran |
11 | Clément Gallet | Iconoclast | Director | Paris | French | Veteran |
12 | Dan Howell | Mullen Lowe | Head of Studio | Los Angeles | British | FireFly |
13 | David Wilsher | Owl Inc. | Director | London | British | Virgin |
14 | Ed Shires | The Mill | Artist | New York | British | Veteran |
15 | Ed Chilcott | The Minimart | Creative Dir/ Founder | London | British | Veteran |
16 | Giles Skillicorn | Freelance Producer | London | British | Virgin | |
17 | James Shires | University | Medical Student | London | British | Virgin |
18 | James Walters | JWT | Senior User Experience Designer | London | British | Virgin |
19 | John Taylor | Publicis Group | Chief Client Officer | London | British | Veteran |
20 | Jon Hurst | Big Buoy / Big Chop | Managing Director | London | British | Virgin |
21 | Kat Spencer | F/L Camera Assist | London | British | Veteran | |
22 | Kruno Ivancic | TBWA | Adidas Global Network Director | Amsterdam | New Zealander | Virgin |
23 | Leopoldo Luisetti | La Casa Films | EP & Partner + APA Chile Chair | Santiago | Chilean | FireFly |
24 | Matt Howell | T. Rowe Price | Trader | London | British | Virgin |
25 | Matthew Fone | Riff Raff Films | Founder / Exec. Producer | London | British | Virgin |
26 | Michael Nouri | Palma Pictures | Executive Producer | Barcelona | German | Broken Leg |
27 | Nick Cave | Evening Standard | Art Director | London | British | Veteran |
28 | Paul Reynolds | Massive Music | Managing Director | London | British | Veteran |
29 | Robert Pretorius | Thames Video | Owner | London | South African | Virgin |
30 | Sam Bould | Big Chop / Big Buoy | Editor | London | British | Virgin |
31 | Stephen Venning | The Mill+ | Executive Producer | London | British | Virgin + FF West |
32 | Steve Joyce | Sounds Like Publishing | Managing Director | London | British | Virgin |
33 | Tara DeMarco | The Mill LA | Senior Flame Artist | Los Angeles | American | Veteran 2016 |
34 | Tom Farley | Rogue Films | Producer | London | British | Veteran |
35 | Richard Lewisohn | Mount Pleasant Studio | Owner, Photographer | London | British | Veteran |
To mark the great ride, the Mill+ has created an original animated piece to support The FireFlies Tour 'A Journey To Hope'.
The film illustrates the ride from Lake Geneva to Cannes using a combination of 3D and cell animation. The original concept, developed by Executive Creative Director Phil Crowe, VFX Supervisor Tara DeMarco and Mill+ Designers Amy Graham and Kyle Moore, uses the riders’ physical journey as an analogy to reflect the struggle of those affected by cancer. The FireFlies Tour films is an adaptation of the original film created for FireFlies West, the group’s U.S. branch, but with the replacement of elements such as the Golden Gate bridge with the Lake Geneva jetty, and the Los Angeles skyline with Cannes.
Mill+ Executive Director Stephen Venning comments; "It gives the charity a film that will stop people in their tracks and make them hit the sponsorship button, and it gives team FireFlies a film that all past, present and future riders can use to further promote the brilliance of the Tour in whatever continent people choose to take part”
http://www.justgiving.com/teams/FireFlies-Tour-2016th
Day 0: Lake Geneva
The whole crew of riders in the middle of Lake Geneva!
Brothers Dan and Matt Howell promise there won't be any sibling rivalry!
Enjoying the tranquility of Lake Geneva before the hard work starts!
Day 1: And they're off!
Publier to La Clusaz
Distance: 130km
Ascent: 3,800m
Follow the FireFlies on Little Black Book to see more of their adventure. Tomorrow we'll be hearing all about how day one went!