Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Introducing Euphejisms: A Glossary of Sperminology for Prostate Cancer Awareness

Creative 0 Add to collection

Director Kiran Koshy launches a new book, spot, and website to remind men to check their prostates

Introducing Euphejisms: A Glossary of Sperminology for Prostate Cancer Awareness

Director Kiran Koshy has directed a new witty spot to raise awareness of prostate cancer and remind men to check their prostates.

The prostate gland is a male reproductive organ whose main function is to secrete prostate fluid. Kiran and a few friends were discussing a recent study on prostate health, which then led to a creative challenge. They soon found themselves creating a seemingly never-ending list of new nicknames for semen: a text chain of Euphejisms.


Terms like Lust Custard, Motion Lotion, Yank Yolk, Ovary Oil, Fappuccino, Honorable Discharge, Gene Gumbo, Fap Sap, Womb Raiders, and Brogurt quickly emerged and resulted in an idea to raise awareness of prostate health. The foursome thought it would make perfect sense from the male perspective to appeal to the male sense of humor and ageless obsession with their boy parts functionality.

Kiran thus decided to publish a book titled Euphejisms, A Glossary of Sperminology, a light-hearted bathroom-style book available for purchase on Etsy. Accompanying the book is a website and the PSA featuring a scholarly narrator that reads from the book as he casually walks through a manicured park and reads the absurd synonyms, occasionally pausing for impact and emphasis on the euphejism he is reciting.

Kiran shot the entire spot pro bono using the help of a student crew that he teaches at his alma mater, Texas A&M Commerce. One in nine men will face prostate cancer during their lifetime. Contrary to the belief by some cultures that men should not "spill their seed," new studies show that more frequent ejaculation can actually reduce your chances of developing prostate cancer especially in men over the age of 50.

100% of profits from the book will be donated to Prostate cancer research. Kiran strategically released the new work in June during Men’s Health Month. Kiran is represented exclusively by SlashDynamic.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Music

Music : Dustin Ballard

Track: The Seaman’s Waltz

Offline

Edit Company: Treehouse

Editor: Adam Henderson

Post Production / VFX

Post Production Company: Pixelworkers

Colourist: Mike Jensen

Finish: Mike Jensen

Production Company

Director: Kiran Koshy

DOP: Mike Jensen

Talent: Charles Barry

Hair & Make Up: Kristin Decker, Maria Ruvalcaba

Stylist: Kirby Allison’s Hanger Project (Fashion Accessories)

Sound

Audio Mix: Eric Jenkins

Other

Print: ABC Press, Long Beach

Client

Brand: Euphejisms

Creative Agency

Creative Director: Kiran Koshy

Art Director: Andy Coulston

Writer: Jack Westerholt; Dustin Ballard; Andy Coulston

Genres: Comedy, People, Scenic, Dialogue

Categories: Health care, Beauty & Health

lbbonline.com, Tue, 02 Jul 2019 11:03:12 GMT