Into the Library with Leilani Croucher

She had her sights on being an actress, and it was her dream to win an Oscar. For Leilani Croucher, her love for acting began in school. But then fate intervened and she was swayed by a film and TV course that she took. 

“I realised that being on the other side of the camera feels much better. Being able to actually craft a world and create stories around it felt like a much more exciting place to be,” says Leilani. “I like looking at the world from a different perspective, and I’m drawn to good work that is heightened with a little bit of fun twist to reality.”

So it was that she began her career as a director’s assistant at Revolver. She worked with all of the directors represented by Revolver and gradually transitioned into a director role. Leilani is constantly intrigued by the scripts she works on, even if they may seem to be typical or predictable. 

“I always ask myself ‘What can I do to inject myself into a script? That's the challenge that I quite like. ‘How do you take something and evolve it and bring it to life in a way that is really going to be exciting?”

Leilani’s inspiration is fuelled by “equal parts David Lynch and The Wizard of Oz”, and she wants to continue to push the boundaries in her craft and to go beyond Asia Pacific. 

Providoor - We Worship Food

When you get the call to help create a fictional order devoted to the greatest thing on earth... food (DUH!)... it’s hard to say no.

Our gods are the alchemists of the kitchen, the maestros of the mouth, the ones that turn lead into golden rivers of flavour.

Throw in an adventurous client, an epic crew, and an agency willing to really push it, and you have a recipe (pun totally intended) for something really unique. There were a few moments on the shoot where I looked at the monitor and was thinking “wtf are we shooting’.... BUT that feeling was exactly what I was looking for. A chance to do something totally different, bold and wildly creative. 

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Berlei - In Support of You 

Serena (!!!!!), Covid shutdowns, delays it all happened here.

We’ve all seen way too many commercials that spruik the same rubbish over a montage of good-looking people; working out (but never breaking a sweat), achieving goals, kicking butt - all made possible by said miracle product that somehow can do it all. 

Berlei however, has become synonymous with telling it like it is. Whether that’s with bouncing boob balls, talking bra straps or women ripping off tit tape in agony. Berlei has proven they are here to demystify all things boob-related and above all else - support women. 

The In support of You campaign throws away the tired advertising clichés and instead, turns them on their head, showing real women living their life and owning it as well as the role Berlei plays. It’s NOT the magic ingredient to success, but it will offer you support and hold your boobs in place - and that’s pretty bloody important - whether you’re a tennis champ, a working mum or any and ALL women in between.

A bra can’t change the world…. but a good end line sure helps! 

NRMA - New Wheels 

I grew up in a small town on a mountain in the middle of nowhere… or at least that’s how it felt to me anyway. The type of place where kids often ruled the backstreets and bikes were thrown haphazardly in front of houses at the end of cul de sacs and always by the local swimming pool. 

Most streets still don’t have a concrete footpath and probably they never will. Everyone knew everyone else and there was a sense of community on the street. A gang of kids of all ages that looked out for each other, someone always around to race to the end of the road and back. 

I never want that feeling of freedom to disappear, which is why this hit so hard - a powerful and simple message, a fab agency and a smart client. 

I also got in one of my all-time favourite songs (winning)!! And who would guess it rained for almost two days straight. 

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Bonds - Cheer Bleeders

I grew up HATING period commercials. 

The only way we could talk about period products was to laugh at them and diminish and hide what they were for. Pretty lame really. 

For me this was all about having some fun with the way period products are advertised. Too often, we end up with people squirming at reality or ads that become incredibly depressing and sad. Periods suck, but the messaging around them doesn’t have to. 

If I could tell my Von Dutch wearing, fake tanning, over-eye-linering (wannabe Gwen Stefani) teenage self that navigating periods get easier, I would in a heartbeat. And if I could time warp the Bonds Cheer Bleeders back to when I was in high school maybe I would have been able to laugh about it all, and be a little bit less of a moody bitch - especially to my poor mother. 

This is the type of ad I wish I had seen as a young teenager coming to grips with the horror of the crimson wave every month.

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Golden Bakery - Never a Boring Bite