INTERSPORT Breathes Fresh Air into Young Lives with Uplifting Campaign

Sporting goods retailer, INTERSPORT, has launched a touching commercial from Big Productions and creatively driven Serbian production house, SheFilms, airing across television and YouTube. 

Set to a cinematic score, the film uncovers the individual pressures faced by three aspiring young athletes, from body image insecurities to struggles at school and chaos at home. The tone shifts, however, when each one steps out into their unique arena. On the swimming pool, rugby pitch, or racetrack, they stand tall, poised, and confident in their INTERSPORT gear, finally able to focus on their passion. Showcasing relatable stories shot in real locations, including real people’s apartments, each one is told with a palpable sense of authenticity. 

The campaign highlights the brand’s ambition to bring sport into the lives of young people as a breath of fresh air amidst life’s daily stresses, as well as its commitment to support 20,000 sports clubs throughout France and donate 14,000 bicycles to 700 French colleges. 

Andjela Safar, production coordinator at SheFilms, comments: “Shooting for this campaign was very long with many locations - but everyone was happy with the process and loved the product in the end. If it can be written or thought, it can be filmed!”