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Intersport and adidas Remind Runners That Fast Belongs to Everyone in Content Series

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The series with Iris follows unheard stories on the different impacts running has on life

Intersport and adidas Remind Runners That Fast Belongs to Everyone in Content Series

Intersport Running and adidas collaborate to explore the running stories of people pushing their limits in different walks of life. The content series, born out the new adidas running platform ‘Faster than’, reveals how ‘fast’ is a mindset that can belong to everyone, where every real runner takes on their own unique race every time they lace up their shoes. 

The trio featured are Dutch DJ and producer, Jarreau Vandal (@jarreauvandal), British broadcaster Charlie Webster (@charliewebster) and British photographer James Carnegie (@jamescarnegiephotography). Each week a new story reveals the unexpected and unheard stories of how running impacts their lives in different ways. 

Capturing topics from self-esteem to headspace, the series shows Intersport’s fast-growing running community how this mindset can impact and influence every aspect of anyone’s lives. With this campaign, Intersport aims to further assert its credentials as champions of everyday runners.  

“Running isn’t just about being the fastest but being faster than you thought possible. Having a ‘faster than’ mindset and seeking the best version of yourself. That’s what these successful people do every day." Ollie Giles, category marketing manager, Intersport.

Rachna Dhall, creative director, Iris Amsterdam: “We wanted to tell unexpected stories about real runners from outside the running world. Something that our Intersport community could not only relate to and be inspired by, but also make them think about why they run and how it affects other aspects of their life. And maybe see a bit of themselves in the Faster Than Stories”

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Agency: Iris Amsterdam

Creative Director: Rachna Dhall

Creative / Art Director: Gustavo Figueiredo

Creative / Copywriter: Gabriel Abrucio

Agency Producer: Grace Francis

Managing Director: Chris Friend

Strategy Director: David Austin

Strategist: Nicole Ingra

Group Account Director: Jaimie Jennings 

Account Director: Alexandra van Nunen

Production Company: Eyeforce 

Director: Bob van de Gronde 

Director of Photography: Jasper de Kloet

Producer: Cathalijn van Hattem

Categories: Clothing and Fashion, Sportswear

Iris, Thu, 16 Apr 2020 15:58:21 GMT