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Interone & O2 Present the First Ever Phone Calling Christmas Card

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BBDO Germany agency takes personal festive messages to the next level

Interone & O2 Present the First Ever Phone Calling Christmas Card

Interone and O2 are launching the world’s first greetings card that telephones. This innovation is now set to provide a special digital message – initially for the German market. Right in time for Christmas, the card presents a way of sending individual festive greetings. 

The world’s first greetings card that can telephone has been developed by the agency Interone and is such a unique feature on the telecommunications market that it has been filed as a patent. 

Thanks to an integrated SIM card, the Xmas card from O2 works like a mobile phone. As soon as the card is opened, it calls a previously stored number and establishes a connection. Interone is thus demonstrating once again what is required to open up additional and new markets for its clients: technological innovations combined with a good story. 


The premiere of the card is linked to a social media campaign. In keeping with the festive spirit, the community is being asked to apply by submitting a personal story to the campaign microsite. Who is especially important to you and why should this person in particular receive the card? The most moving or original suggestions will win a prize. An Xmas card from O2 will then be sent out in the winner’s name. As soon as the recipient opens the card, a telephone connection will be set up to the sender’s mobile phone. This means that the sender will speak into their phone – and their voice will emerge live from the amazed recipient’s greetings card. And vice versa.

A promotional film explains the principle of the card and can now be viewed, among other sites, on the YouCanDo page.


Full Credits

CCO: Michael Ohanian 

ECD: Shin Oh, Jacques Pense, Jan Köpke, Roy Cohen 

Concept: Stefan Schwarz, Sven Welters, John DuBois, Alex Werle, Joko Weykopf 

Copy: Tobias Schwaiger, Michiko Stefani, Tobias Blineder 

AD: Christoph Hübner, Tanja Glamann, Pedro Americo 

Screen design: Ivy Behrens 

Account: Andreas Nieder, Daniela Madderken, Marco Russo, Fabian Koelle 

Production: Max Plötz, AndréThamerus 

Technical : Thomas Fink, Bjoern Ahlers, Felix Hilck, Veronika Ziegler 

Illustration: Klaus Assmann 

Producer Interone: Julia Diehl 

Producer Filmproduktion: Christiane Bergmann, Simone Koch, Daniel König 

Direction: Axel Weirowski 

video
Telephone Christmas Card
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Client

Advertiser: O2

Categories: Mobile Network, Consumer Electronics

BBDO Group Germany, Fri, 12 Dec 2014 10:54:06 GMT