As part of its campaign to demonstrate how the UK ad industry benefits from the overseas talent working in the sector, the Advertising Association launched its ‘A Great Advert For Britain’ series of ads. It also includes a video that celebrates the foreign colleagues working in the industry.
The campaign also included an Advertising Association report – Advertising Pays: World Class Talent, World Class Advertising – in partnership with LinkedIn, that revealed that a diverse international workforce is central to the UK’s position as a global advertising and marketing hub.