For many years, Inter/Media Advertising has been creating advertising campaigns for its clients around celebrity endorsers—and now the company is going to provide its celebrity deal-making services to marketers looking for the right celebrity partner. Inter/Media Entertainment joins the family of Inter/Media Group of Companies to bring the total to a dozen synchronistic units in the $500-million firm.
After closing deals with Larry King, William Devane, Joan Lunden and Joe Theismann, Inter/Media Entertainment will open its doors to help consumer marketers and lead generation companies seeking to connect with a celebrity to represent them in advertising, marketing campaigns, branded entertainment, corporate events, sales promotions, trade show appearances, employee motivation and more.
“Because of our relationships with agents and managers, our years of experience in celebrity negotiations and our understanding of the client’s needs from a marketing standpoint, we are uniquely positioned to be a leader,” says Robert Yallen, CEO of the Inter/Media Group of Companies, and for many years the company lawyer who negotiated the celebrity deals, including programs with NFL coach Jimmy Johnson, sports stars Rod Carew and Fran Tarkenton and entertainment personalities Alan Rachins, George Kennedy, Elliot Gould, Judge Joseph A. Wapner, Shari Belafonte, Cindy Williams, Kate Jackson, Arsenio Hall and Chuck Woolery, among others.
“We create much more than just a demographic match. We develop long-term partnerships that expand well beyond advertising and marketing, and we have the skills to evaluate which endorsers bring the most to the table, and get the optimum deal for the marketer.”
Inter/Media Entertainment is a stand-alone unit that provides its celebrity deal-making services to a range of businesses, including companies with existing campaigns that need freshening up, new marketers, and other advertising/marketing entities. Inter/Media undertakes the research to find and make the right match, or it can help a company pursue and sign a celebrity that the firm already has in mind. But its goal is to secure the right celebrity for the brand with the right deal pointsat the right price. The company works with industry-leading agents, managers and studio executives to create its pairings.
Unlike “celebrity brokerage”, the company looks after the best interests of the advertiser as its highest priority, evaluating and making the deal from an advertising perspective, while also working to make a deal that works for the celebrity as well. Inter/Media Entertainment is headed by two entertainment attorneys so all legal work is done in house. They know how to structure deals that are profitable and beneficial for all parties. Furthermore, for the celebrity, working with a company that has a proven track record of creating successful endorsement vehicles to showcase talent, provides a high level of confidence in the relationship.
"The folks at Inter/Media are consummate professionals. Whenever I work with them, it's always a pleasure! I have total confidence in their expertise," says talk show icon Larry King.
“Bob Yallen and his team at Inter/Media Advertising have developed a unique talent for taking the needs of their client and matching them with the right kind of people. Having been a part of many winning teams, it is great to be on another one like Inter/Media Advertising,” says NFL star quarterback Joe Theismann.