The nation’s largest psychology-driven marketing firm, Intermark Group, has won a pitch for Red Nucleus, a premier provider of strategic learning and development, scientific services and advisory, and medical communications solutions exclusively for the life sciences industry, Intermark Group CEO Jake McKenzie announced today. Red Nucleus, a global firm with nine offices around the world, works exclusively within the areas of pharmaceuticals, biopharma and medical devices. They offer a full suite of products and services across the drug lifecycle, providing their global life-science clients continuity throughout all phases of development and product launch.
The assignment includes multiple stages beginning with a bottom-up analysis of the customer journey and stakeholder segmentation across all Red Nucleus brands and solutions. Insights will be translated into a foundational conversation track architecture to inform the company’s key go-to-market elements.
Intermark will also develop and execute a new and optimized website, develop the brand positioning, corporate messaging, and business unit-level messaging to tell a cohesive story about who Red Nucleus is and the value it brings to its clients.
Intermark understands that insight requires a deeper understanding of human motivation and behavior than most agencies can provide. The firm applies behavioral science and psychology to group imagination and data liberation to drive better marketing outcomes.
“We are thrilled to be working with Red Nucleus, helping them to refine their brand and marketing messaging to continue the amazing growth they have experienced over the last few years,” added McKenzie. “Our psychology-driven approach is a great fit for their clients and partners in the life sciences industry.”