Interactive Solutions Becomes New Digital Hub for Duracell

Interactive Solutions (IS), part of Saatchi & Saatchi Group Poland, is the new global Digital and eCommerce Hub for Duracell International.

Being part of an internationally renowned brand building agency team, IS will be responsible for Duracell’s on-line presence in 50 countries across Europe, Asia, India, Middle East, Africa and South America. 

“This is a great achievement for a Polish digital agency on an international level. Duracell is known throughout the world and its bunny is a true brand icon. The opportunity to design its global digital communication strategy and assets is a great challenge, a big responsibility but most of all a great pleasure”, says Michał Glapiński, IS Managing Director.