200 lucky teens from across Australia were offered free tickets to Australia’s first glow-in-the-dark skate park, which was held at Entertainment Quarter Sydney on Saturday 7th September 2013
The Creative Shop delivered the center piece of the energy-filled festival-style event, bringing to life a custom-built 8-metre wide half-pipe via 3D projection mapping. Combining projection with a specially formulated movement and light tracking system, dynamic graphic effects were generated in real-time and appeared to follow each skater as they pulled moves on the half pipe, selected and attributed based on the speed, intensity and location of skaters on the ramp.
Event attendees were also given the opportunity to engage with the content via interactive devices such as paint rollers, mops and even an interactive paint bucket. Ranging from splashing paint, through to street art, neon lights and bolts of electricity, these effects were high energy and high visual impact.
To enhance the experience further, The Creative Shop gave each teen a miniature skateboard (tech-deck), which contained an advanced RFID (radio-frequency identification) technology that was able to track their activity on the day and upload images, artwork and other user generated content, in real-time to social media platforms such as Facebook and Twitter, involving their network of family and friends in the experience.
“Working with Kellogg’s was fantastic and really allowed us to flex our creative muscle by pushing the boundaries on what a truly interactive and integrated skate park experience would look like. We focused on using a serious of technologies that were imed at enhancing the overall event experience for the teens whilst not detracting from the main reason why they were there – to skate, create & share,” David Wommelsdorff, Director of The Creative Shop.
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Add to that, demos and workshops from legendary pro skater Renton Millar, sets from
DJ Alison Wonderland and running commentary from Channel [V]’s, Danny Clayton, this was definitely an exclusive first of its kind experience.