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Interac Frames Real-life Moments of Togetherness with Living Holiday Billboards

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Zulu Alph Kilo placed the frames and window posters across the country to catch a glimpse of holiday moments

Interac Frames Real-life Moments of Togetherness with Living Holiday Billboards

As Canadians reunite this holiday season, Interac – one of Canada’s most trusted financial services brands that facilitates debit and electronic money transfers –  is taking a different approach to out-of-home for its HolidayLife campaign, part of its InLife platform. Ten-foot-tall see-through billboards in Vancouver and Montreal give both local and social media audiences a window into the HolidayLife of Canadians this season. In addition, large see-through point of purchase posters in Toronto and Montreal frame life through small business windows, which viewers can witness coming back to life after all the lockdowns. 

At the Vancouver Christmas Market, the out-of-home looks through to the HolidayLife Carousel, where Interac is covering the cost of  carousel rides while raising funds for the Make-a-Wish Foundation. In Quebec, the out-of-home installation sits next to the HolidayLife Fire Pit at Noël Montréal, where Interac is providing guests with a cozy place to connect with loved ones and warm up over a treat, with proceeds going to Make-a-Wish and Project 10. The program is an extension of the Interac holiday campaign and InLife platform, which demonstrates how Interac products can help Canadians get more out of life by giving them more control over how they spend their money.

To give audiences across the country a glimpse into these real-life moments, the frames and window posters were filmed using time lapse footage and amplified on Facebook and Instagram.

“Rather than adding another brand message to the out-of-home mix, we decided to use our platform to encourage Canadians to take a moment to think about how they may be spending their HolidayLife this year. Interac is ever-present in the lives of many Canadians, and we take pride in facilitating holiday moments like the ones we’re showcasing,” said Andrea Danovitch, AVP, marketing and brand at Interac Corp.

The series concept was created by long-time agency partner Zulu Alpha Kilo. Proof Strategies executed the builds and installations. Media Experts managed the small business partnerships with Eat it Up Media. 

“After almost two years of looking at virtual versions of ourselves on screens, we wanted to celebrate the beauty of togetherness and real life in Canada over the holidays, which Interac plays a part in,” said Wain Choi, executive creative director, Zulu Alpha Kilo. “We kept our message simple, featuring the headline ‘HolidayLife’ and our brand tagline, InLife, letting the eye-catching visuals of people living their lives through our window be our focus.”

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Client: Interac Corp.

Agency: Zulu Alpha Kilo

Chief Creative Officer: Zak Mroueh

Executive Creative Director: Wain Choi

Creative Director: Vic Bath, Dan Cummings

Art Director: Marilyn Maitland, Duncan Porter

Writer: Jane Murray

Clients: Andrea Danovitch, Matt Houghton, Leslie Vera, Meghan Jeffery

Strategy Team: Spencer MacEachern

Account Team: Alyssa Guttman, Kara Oddi

Media Experts: Keaton Dale

Proof Strategies: Madison Holton, Janna Paterson, Kelly Power, Lorne Cooperberg

Sponsorship & PR Team: Daria Hill, James Monaghan, Adrienne Vaughan, Peter Seney

Producer: Laura Dubcovsky, Heather Hyland

Director of Photography: Adam Griffith, Paul van den Boom, Nathan Skillen

Production House: Zulubot

Line Producer: Lauren Schell

Editor: Max Lawlor

Categories: Banking, Finance

Zulu Alpha Kilo, Wed, 15 Dec 2021 13:19:13 GMT