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Inter-LGBT Launches Awareness Campaign for the Young Transgender Community

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The association worked in collaboration with TBWA\Paris for 'Love You, My Girl'

Inter-LGBT Launches Awareness Campaign for the Young Transgender Community
Founded more than 20 years ago to promote human rights and fundamental freedoms, Inter-LGBT works every day to combat discrimination based on personal preference, sexual orientation and gender identity. The work of this association, which aims to cover all of the needs of the LGBT community, has three main objectives: to provide help to members of the community, to advocate for institutional advances (via proposals or amendments to legislation), and to challenge civil society.

This year, Inter-LGBT has decided to mainly focus its discussion on the young transgender community. Just like the adult trans community, they are still discriminated against and persecuted. This is one of the communities that suffers from the most verbal and physical abuse, including fatalities.

In fact, 85% of trans people will suffer abuse throughout their lives.

To raise an awareness of this in society, the association – in collaboration with the agency TBWA\Paris (Dan Paris and Wanda Paris) – decided to create a means of communication built around the film “Je t’aime ma fille” (“Love you, my girl”) and the website SupportTransPeople.com, to both call attention to this subject and to support the community.


The film “Love you, my girl”, produced by Wanda Paris and with post-production carried out by TBWA\Else, uses emotion as a tool to capture the general public’s attention and inform them about the subject.

Based on the relationship between a father and his trans daughter, the goal of the campaign is to make the general public aware that, without the support of the people around them, trans boys/girls, whether children or teenagers, can find it very difficult to overcome life’s challenges, especially abuse - including the risk of becoming a victim at school.

This deeply affecting film leads viewers down a false track so that the ending has an even greater impact, showing shocking information and encouraging people to “support trans people”. At the same time, this is a digital platform to help guide the parents and relatives of young trans people, along with anyone interested in their plight.

The website supporttranspeople.com, whose design and navigation were designed to offer a smooth and thought-provoking browsing experience, provides a great amount of key information on how to be more understanding and kind.

All parents and relatives of trans children or teenagers, or even simply someone is close to one, can discover how to support and help them thanks to testimonials that can be read and listened to by those who visit the site, the key statistics presented in a dynamic way, the advice, addresses of partner associations - but also a reminder of the fundamental rights of trans people.

The campaign will be launched at the end of March and will be broadcast on national television channels, as well as social networks.

Inter-LGBT also calls for political leaders and relatives to help change the mentalities and legislation that do not protect trans people (including young trans people) from recurring daily discrimination. It also calls for better access to gender reassignment surgery, for those who are interested in it, based on their individual wishes.
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Post Production / VFX

Post Production Company: TBWA\ELSE

Producer: Elise Gamboa

Editor: Stéphanie Pelissier

Media Agency

Project Manager: Glenn Pezier

Website: Dan Paris

Project Lead: Justine Chevalier-Voguet

Head of Production: Guilhem Vacher

UX: Ombeline Reininger, Yann Lupion

DA: Emmanuel Cloarec

Developer: Tristan Le Moigne, Thomas Ogier, Sidney Bourgalle, Marion Ott, Maurice Nguyen

Production Company

Production Company: WANDA PARIS

Director: Guilhem Machenaud

Producer: Olivier Dubocage

Photography: Arnaud Schulz (Head)

Production Manager: Benjamin Zorrilla

Sound

Sound Company: TBWA\ELSE

Sound Engineer: Eliot Just, Vendôme Uhl

Head of Sound and Music: Olivier Lefebvre

Music Producer: Fanny Mithois (Music and Sound)

Client

Advertiser: InterLGBT

Creative Agency

Creative Agency: TBWA\Paris

Executive Creative Director: Faustin Claverie and Benjamin Marchal

Art Director: François Claux

Copywriter: Swann Richard

Advertising Manager: Aurore Foursy, Clémence Zamora Cruz, Elisa Koubi, Luka Mongelli, Virginie Combe

Agency Manager: Charlotte Mascart

Head of TV / Production: Maxime Boiron (Head of TV)

TV Producer: Mathilde Nanot Lachkar

Head of TV Production: Maxime Boiron (Head of TV)

Genres: People, Storytelling, Dialogue

Categories: LGBTQ+, Corporate, Social and PSAs

lbbonline.com, Tue, 02 Apr 2019 15:44:59 GMT