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Intel: Go Do Something Wonderful

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New campaign from Wieden + Kennedy Amsterdam

Intel: Go Do Something Wonderful

 

Wieden + Kennedy Amsterdam has created a new campaign for Intel that is based on a quote of the company’s co-founder Robert Noyce.
 
The ‘Go do something wonderful’ campaign aims to excite and energise people about what they are capable of doing with some help from a PC with Intel Inside.
 
Today's youth are optimistic about what the future holds and are seeking new ways to improve their lives. While they know there are opportunities out there, things around them are changing so fast that they don’t always know how to grab hold of them. By featuring stories that focus not on technology, but what technology makes possible, we're able to show our youth audience that their ideas, interests, and passion can combine with Intel to help them realise their ambition. 
 
Directed by the award-winning Dante Ariola, the TVC was filmed over five days in a variety of different locations across India. The unique computer models featured in the print were created by Sarah Illenberger and shot by German photographer Frank Hülsbömer.
 
View the spot below:
 
 
Credits
 
Agency: WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director: Mark Bernath and Eric Quennoy
Creative Directors: Mark Bernath and Eric Quennoy
Art Director: Mike Bond
Copywriter: Bern Hunter
Head of Production: Erik Verheijen
Agency Producer: Ross Plummer
Associate Producer: Benoit Duchemin
Planner: Amanda Feve
Group Account Director: Kirk Johnsen
Account Director: Clare Pickens
Account Manager: Hanna Pettit
Art Buyer: Jordan Kelly
Digital Producer: Matt Ravenhall
Project Manager: Jackie Barbour
Business Affairs: Barrie Williams
 
PRODUCTION COMPANY: MJZ
Director: Dante Ariola
Director of Photography: Peter Simonite
Producer: Natalie Hill / Stephen Johnson
Executive Producer: Debbie Turner
 
EDITING COMPANY: The Peep Show
Editor: Andrea MacArthur
 
AUDIO POST: Grand Central
Sound Designer/Mixer: Raja Sehgal
 
MUSIC
Artist / Title
Music Company
Music Supervisor
 
POST PRODUCTION: MPC
Lead Flame: Bill McNamara
Assistant Flame: Stirling Archibald
Flare: Byron Woofinden
3D: Dafydd Morris 
Cinema 4D & Previz: Johan Dekker 
After Effects: Oli Chaffe 
Photoshop Artist: Matthew Campbell 
Baselight: Jean-Clement Soret
Producer: Sarah Dicks
 
PRINT PRODUCTION
 
Model Maker: Sarah Illenberger
Photographer: Frank Hulsbomer
Agent:mNatalia Littman
 
PRINT PRODUCTION COMPANY: Visual Artists
Retoucher: Nico Wollnik, RGBerlin
 
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lbbonline.com, Tue, 06 Nov 2012 11:43:18 GMT