Intel: Go Do Something Wonderful

Wieden + Kennedy Amsterdam has created a new campaign for Intel that is based on a quote of the company’s co-founder Robert Noyce.

 

The ‘Go do something wonderful’ campaign aims to excite and energise people about what they are capable of doing with some help from a PC with Intel Inside.

 

Today's youth are optimistic about what the future holds and are seeking new ways to improve their lives. While they know there are opportunities out there, things around them are changing so fast that they don’t always know how to grab hold of them. By featuring stories that focus not on technology, but what technology makes possible, we're able to show our youth audience that their ideas, interests, and passion can combine with Intel to help them realise their ambition. 

 

Directed by the award-winning Dante Ariola, the TVC was filmed over five days in a variety of different locations across India. The unique computer models featured in the print were created by Sarah Illenberger and shot by German photographer Frank Hülsbömer.

 

View the spot below:

 

 

Credits