Today the global shopper marketing agency Integer launches the innovative virtual store Wi \ Sh (Window \ Shopping) which was previewed at The Art of Digital event at the Bulgari Hotel in Knightsbridge last week.
Wi \ Sh is being brought to market in the UK by Integer in partnership with VIVID Digital Retail, a technology business delivering innovative digital solutions for visual communication within Retail.
Wi \ Sh is a full-blown virtual store, open 24/7 and works in perfect harmony with the retail experience. The technology gives a platform for retailers to provide their shoppers with an immersive, engaging, new shopping experience that satisfies their needs. Whether through doubling a store’s footprint overnight via pop-up Wi \ Sh retail, or offering shoppers access to exclusives such as 'buy from the catwalk', or curating social media content for 'daily recommendations', there is endless potential for innovation at retail with Wi \ Sh.
The High Street is changing, reflecting the changes in our behaviour as shoppers. People want to have the option to shop anytime, anywhere and demand more from the experience – availability, speed, customer-service, and convenience. Bricks-and-mortar stores need to find new ways to compete and stay relevant to today’s demanding shoppers.
Integer has created that new way to compete that redefines the purpose of the store window, combining the best parts of physical store and ecommerce.
Clare Cryer, MD of Integer London said: "As part of the shopper marketing industry we believe that, to date, shopper marketing execution has yet to live up to client expectation. We intend to change that and we're delighted to bring Window \ Shopping to the UK. With today's technical possibilities and e-commerce there really is no reason to shut down your store anymore. Giving shoppers choice and innovation has proven to increase sales to the bricks-and-mortar store as well as sales via ecommerce.”
Paul O’Reilly, Managing Director of VIVID Digital Retail said: ‘’We are delighted to be partnering with Integer, a company we have found a great synergy with. Wi \ Sh is a fantastic retail solution and its launch in the UK will no doubt invigorate and redefine the purpose of the store-window.
The debate in Visual Merchandise remains mannequin versus digital, I think the solution is both. The Wi \ Sh solution combines digital technology that provides an engagement with the shopper in a multisensory way yet still provides the VM teams their creativity to dress a mannequin.”