For the launch of their all-new, three-wheeled motorcycle, Slingshot, Polaris tapped The Integer Group, a promotional, retail and shopper marketing agency, to engage its powersports audience with a campaign as exhilarating as the machine’s ride itself.
The fully digital campaign was an absolute bull’s-eye for the tech-savvy, always-on Slingshot consumer they aim to attract. Designed to bring to life the sights, sounds, and feel of the Slingshot riding experience, every virtual touch point was purposely designed to generate consumer excitement while simultaneously satiating their appetite until the vehicle hit showroom floors.
Created in conjunction with Bully! Entertainment, a campaign highlight was the Slingshot 360 App and interactive brochure, which included vehicle tours, videos, and augmented reality technology to bring Slingshot to three-dimensional life right before consumers’ eyes via their mobile devices.
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Categories: Bikes, Automotivelbbonline.com, Tue, 18 Nov 2014 16:01:29 GMT