Insurance Brand Polly Launches New Visual Identity and Campaign with TBWA\Chiat\Day LA

​Polly is on a mission to create a better consumer experience and is doing so through collaboration, helping customers get their car and car insurance together in a new campaign titled, 'Get it Together'.

Created in collaboration with creative agency TBWA\Chiat\Day LA, the new campaign and visual identity bring a sense of humour, elevated design and an entirely new brand experience to car buyers.

The creative inspiration for this campaign was derived from the idea that rather than 'vilify' something or someone to be 'disruptive', collaboration might actually be the key to breaking through the noise.

“Car dealers have been at the crosshairs of consumer discontent for decades, and at times advertisers have played off this, but progressive car dealers are escaping their legacy stereotypes,” said Mike Burgiss, Polly CMO. “Our new campaign is one of the first to reposition the car salesperson into its new archetype: an empathetic guide in the car purchase process. It’s a new era of automotive retailing, and Polly is bringing insurance to the experience so everyone wins.”

This same ideology is what led to the new visual identity - originally known as 'DealerPolicy,' which spoke to the B2B relationships the brand was hard at work building, the brand enlisted the help of Chiat\Day LA to help reorient around better consumer experience through collaboration, thus transforming into 'Polly.'

“We came to Chiat because of the agency’s approach to category disruption and its reputation for best-in-class creative talent,” said Chris Omark, SVP, Brand at Polly. “We didn’t begin the process with a pitch - we just went right to the Chiat LA office and asked the agency for their help.”

This fully integrated campaign targets both the B2C and B2B audiences with dozens of unique assets for Polly’s social and digital channels, print assets and four branded films all of which are rooted in the foundation of a bespoke core creative idea & visual identity system, with everything from a new logo to typography, colour palettes and brand symbols.

Additionally, the four films produced by JOJX and directed by Trevor Clarence take a humorous approach to continue sharing positivity and showcasing the benefits of collaboration and new ways of doing business.