Insurance Brand Invents Football Scarf that Can Take Selfies
The 1. FC Köln scarf features an integrated mobile phone holder and in-built Bluetooth shutter release button
German football team 1. FC Köln is fighting to get promoted back into the Bundesliga. As part of its commitment to the team, DEVK insurance is once again standing shoulder to shoulder with the fans as a true problem-solver. In this case with a genuine innovation, an invention! The selfie scarf, created by Hamburg creative agency Grabarz & Partner.
Football is developing all the time. And 1. FC Köln along with it. To make sure they get promoted back into the Bundesliga, the players are training using the latest methods and cutting-edge equipment.
Everyone is giving it their all in the final burst at the end of the season. The trainers, the coaches, the fans. But they’re facing a challenge: they can’t cheer their team on and share their experiences online with others at the same time.
Under the long-standing campaign motto ‘We make your problem ours’, DEVK Versicherungen is once again tackling a problem and this time presents a solution in the form of a product innovation: the selfie scarf – the world’s first scarf that can take photos while you’re celebrating.
With an integrated mobile phone holder, in-built Bluetooth shutter release button, real fringes and a timeless 1. FC Köln design, it is the secret weapon in the quest for promotion. FC fans can now cheer on their team uninterrupted without missing the moment to take a selfie.
In a strictly limited edition, eleven of these selfie scarves will be up for grabs until April 12th. On the DEVK Facebook page, a comment can be posted under the product video as to why the commenter thinks they should get one of the scarves.
To raise awareness of the prize draw, the product video will go live following a short teaser phase. It will be deployed on over 270 websites relevant to sport and football.view more - Creative
Media Agency: pilot Berlin GmbH
Photographer: Sandro Liman
Soundtrack: Studio Funk
Advertiser: DEVK Versicherungen
Brand: DEVK Versicherungen
Production Company: 14 Frames GbR
Director: Kiefer Tauchmann
DOP: Jan-Hendrik Dreyer
Producer: Michael Meiters
Creative Agency: Grabarz & Partner
Creative Director: Thomas Fritze, Stefan Geschke
Chief Creative Officer: Ralf Heuel
Art Director: Sarah Fröhlich, Mariella Riedel
Copywriter: Dominique Nuszkowski, Martin Gillen
Producer: Michael Güntner, Malte Bringsken
Group Creative Director: Diana Sukopp
Account Managers: Ulrike Mallien, Julia Wilhelm, Jana Quest
Print Production: Christoph Sträßer
Categories: Insurance, FinanceGrabarz & Partner, Thu, 04 Apr 2019 16:23:22 GMT