Instructive Animation Gives Tips to Tackle Cyberbullying

James Curran’s latest commercial is part of a new campaign to tackle cyberbullying, launched by the Royal Foundation.

The spot advises social media users on how to deal with a ‘banter escalation scenario’. Put simply, it is encouraging people to recognise and put a stop to cyberbullying. The serious and poignant message is teamed with a somewhat lighter group of characters. Animated and personified objects created in James’s signature style stand out against the simple yet colourful backgrounds.