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Instagram Pets Lead Call for Adoption

Creative 705 Add to collection

Adorable TBWA\Chiat\Day LA campaign for Best Friends Animal Society

Instagram Pets Lead Call for Adoption

In a new campaign from TBWA\Chiat\Day LA, Best Friends Animal Society is breaking the mold of celebrity-endorsed-PSAs by tapping Instagram pet celebrities and their massive followings.

 
Perma-kitten @iamLilBUB, goofy-faced chiweenie @tunameltsmyheart, wide-eyed @nala_cat and the treat-loving super hero @ginny_jrt will launch the campaign with a film posted to each of their own Instagram feeds, reaching millions of their already pet-friendly followers. After all, no one cares more about adoption than these adorable adoptees.

 

 

 

 

 
A traditional PSA featuring all four pets will air simultaneously, underscoring the notion that you can’t buy a best friend, but you can adopt one.

 

 
With the help of these furry social media juggernauts, Best Friends hopes to raise awareness and popularity for pet adoption. Go tobestfriends.org to adopt or donate, and follow the campaign on Instagram @bestfriendsanimalsociety


Credits


Client: BEST FRIENDS 
Brand: BEST FRIENDS
Campaign: SAVE THEM ALL


Agency: TBWA\CHIAT\DAY
Global Director of Media Arts: Lee Clow
Chief Creative Officer: John Norman
Executive Creative Director: Patrick O’Neill
Senior Art Director: Annie Johnston
Senior Copywriter: Kathleen Swanson


Executive Director of Integrated Production: Richard O’Neill
Executive Producer: Guia Iacomin
Producer: Lacy Plunk


Executive Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Stefanie McCall


Account Director: Shannon Franqui
Management Supervisor: Pamela Lloyd


Group Planning Director: Oke Mueller
Planner: Megan Powers


Editorial: Venice Beach Editorial
Editor: Donald Andrews
Assistant Editor: Cutler Gray
Executive Producer: Hunter Conner
Associate Post Producer: Orlee Klempner


VFX: MPC
Flame Artist: Mark Holden
Producer: Abisayo Adejare
Executive Producer: Asher Edwards


Music, Licensed Tracks
Anthem TV: Luke Dick – Connected
Lil Bub: Luke Dick – Connected
Ginny: Lucy & The Cloud Parade - Friends N Family
Nala: Emilie Mover  - There for You, There for Me
Tuna: Tim Myers - My Best Friend


Mix: Play Studios
Mixer: Ryan Sturup
Executive Producer: Lauren Cascio

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TBWA Worldwide, Tue, 19 Nov 2013 17:20:41 GMT