Hobby home page
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Instagram Pets Lead Call for Adoption

Creative 705 Add to collection

Adorable TBWA\Chiat\Day LA campaign for Best Friends Animal Society

Instagram Pets Lead Call for Adoption

In a new campaign from TBWA\Chiat\Day LA, Best Friends Animal Society is breaking the mold of celebrity-endorsed-PSAs by tapping Instagram pet celebrities and their massive followings.

Perma-kitten @iamLilBUB, goofy-faced chiweenie @tunameltsmyheart, wide-eyed @nala_cat and the treat-loving super hero @ginny_jrt will launch the campaign with a film posted to each of their own Instagram feeds, reaching millions of their already pet-friendly followers. After all, no one cares more about adoption than these adorable adoptees.





A traditional PSA featuring all four pets will air simultaneously, underscoring the notion that you can’t buy a best friend, but you can adopt one.


With the help of these furry social media juggernauts, Best Friends hopes to raise awareness and popularity for pet adoption. Go to adopt or donate, and follow the campaign on Instagram @bestfriendsanimalsociety



Global Director of Media Arts: Lee Clow
Chief Creative Officer: John Norman
Executive Creative Director: Patrick O’Neill
Senior Art Director: Annie Johnston
Senior Copywriter: Kathleen Swanson

Executive Director of Integrated Production: Richard O’Neill
Executive Producer: Guia Iacomin
Producer: Lacy Plunk

Executive Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Stefanie McCall

Account Director: Shannon Franqui
Management Supervisor: Pamela Lloyd

Group Planning Director: Oke Mueller
Planner: Megan Powers

Editorial: Venice Beach Editorial
Editor: Donald Andrews
Assistant Editor: Cutler Gray
Executive Producer: Hunter Conner
Associate Post Producer: Orlee Klempner

Flame Artist: Mark Holden
Producer: Abisayo Adejare
Executive Producer: Asher Edwards

Music, Licensed Tracks
Anthem TV: Luke Dick – Connected
Lil Bub: Luke Dick – Connected
Ginny: Lucy & The Cloud Parade - Friends N Family
Nala: Emilie Mover  - There for You, There for Me
Tuna: Tim Myers - My Best Friend

Mix: Play Studios
Mixer: Ryan Sturup
Executive Producer: Lauren Cascio

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
TBWA Worldwide, Tue, 19 Nov 2013 17:20:41 GMT