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Inspiring New Merck Consumer Health Film Proves Age is Just a Number

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Ogilvy & Mather Italy launches new spot as part of brand's WE100 movement directed by Amanda Blue through The Family

Inspiring New Merck Consumer Health Film Proves Age is Just a Number

This inspiring new spot for Merck Consumer Health proves that age really is just a number.

Created by Ogilvy & Mather Italy and directed by Amanda Blue through The Family, the film tackles the question 'Am I too old for this?' We are then introduced to Pino Auber, a 79-year-old who started diving at the age of 57, as he executes a perfect dive, inspiring awe in onlookers. 

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Music Production: Lennert Busch


Editor: Marco Bonini

Post Production / VFX

Colourist: Orash Rahnema

Post Production Company: Iggy Post

Producer: Simone Barbella

Production Company

Director: Amanda Blue

DOP: Ian Murray

Executive Producer: Lorenzo Ulivieri

Producer: Tania Dal Pra’, (Jr) Francesca Pistorio

Production Company: The Family

Creative Agency

Account Executive: Camilla Fiorentini

Chief Creative Officer: Giuseppe Mastromatteo, Paolo Iabichino

Client Service Director: Erica Dellago

Creative Agency: Ogilvy & Mather Italy

General Manager: Alessandro Pierobon

Planner: Luca Tapognani

TV Producer: Lorena Padovan

Genres: People, Dialogue

Categories: Health, Corporate, Social and PSAs

The Family, Mon, 27 Mar 2017 15:13:45 GMT