Inspired Villages Moves in with cain&abelDDB as the Agency Celebrates Another Win

cain&abel has partnered with Inspired Villages, an award-winning company that is reinventing retirement living, offering wholesome, independent lifestyles across a world of premium properties, with a focus on wellbeing at the heart of everything.

Having won a string of new clients in the last 18 months, as an independent, people-first creative production agency, cain&abel now proudly offers an incredible range of services including direct response, content, creative production, global brand management, and on-site solutions. 

The win follows a competitive pitch, with Inspired Villages impressed by cain&abel’s end-to-end strategy and creative approach, envisioned by the agency’s all-female pitch and creative team – a rare thing in the ad industry - led by senior copywriter Jo Holohan and art director Jo DeMornay.

As Inspired Villages continues to focus on growth in 2023, cain&abel will support with long-term brand building, as well as effective messaging around the company’s eight individual locations across the UK, including new upcoming village launches.

As Inspired Villages’ sole media agency partner, cain&abel will be delivering on all communications, content production, and direct response marketing across multiple touchpoints, including print, digital, social, and video content for upcoming campaigns.

Claire Bowers, cain&abelDDB MD, said of their win, “We’re absolutely thrilled to be partnering with Inspired Villages, a company that is at the forefront of reinventing the idea of retirement and reimagining it as the age of celebration. With Inspired Villages continuing to grow and expand, at cain&abel we’re excited to help continue that growth, delivering not just effective brand campaigns, but engaging communication across the entire village network.”

James Cobb, group sales and marketing director at Inspired Villages, said “It’s an exciting time for Inspired Villages as we continue our growth journey. cain&abel showed great understanding of our business and echoed our customer-first approach. We’re delighted to form this partnership and see it as a vital and momentous step forward. The passion cain&abel bring will help us to create real impact as we grow and evolve the Inspired Villages brand.”