InSkin Media is expanding its Southeast Asian footprint with the opening of a new office in Singapore. The new office joins Hong Kong in the region, as part of a global network that also includes London, Hamburg and Sydney.
Headed by commercial manager Toshak Jethwani, reporting into Asian general manager, Angeline Lodhia (pictured), the new business launches with campaigns for EA Games and Audi through leading media agency Mediacom. Jethwani has a strong pedigree in digital media, having previously worked as account manager for Singapore based marketing company Brand New Media (BNM).
Lodhia said the new office was a crucial strategic hub for the business, in a rapidly growing region. “We see this new office as a logical extension of our global strategy, complementing our strong network in SEA and across the globe.”
“Singapore is an incredibly important territory within the region, both economically and culturally, and this launch is a great opportunity to capitalise upon that. I’m delighted to welcome such a talent as Toshak to the InSkin Media family as we expand our network across Asia and beyond,” she added.
Jethwani, said he was delighted to have the opportunity to lead the brand to new heights: “Expanding the InSkin Media network to Singapore offers fantastic commercial opportunities for both publishers and brands,” he said.
“In a world of commoditised media, our premium approach is incredibly well-suited to developing high-impact, non-intrusive media campaigns for the region.”