Inside the Jury Room: Europe’s Magnificent Seven

With a mixture of UK, Irish and German jurors, as well as fresh sets of eyes from around the region, this year’s European Immortal jury sat down in the Framestore and Company 3 offices in London, to decide which pieces deserve to contend on a global level. 

This year’s regional European jury consists of: Daniel Bonner (global chief creative officer, Wunderman Thompson), Harjot Singh (global chief strategy officer, McCann), Jen Speirs (executive creative director, Droga5 Dublin), Jose Miguel Sokoloff (CCO, Mullenlowe Group London), Sergio Lopez (EVP, global head of production, Publicis Groupe), Tanja Grubner (global innovation, brand & communications director, Essity), Margaux Revol (head of brand, AMV BBDO) and Naana Orleans-Amissah (strategy director, Media.Monks).

The day began with lunch and the stunning views out of Framestore’s London office:

After this, the judges sat down to contemplate which pieces of work deserved to have the all-important ‘Immortal’ title. There were 24 pieces of work which took just over an hour to view – the reel included pieces that ranged from fun to purposeful, informative to trendy and everything in between.

Once the votes were in, it was time to tally them up as the jurors went back up to Framestore’s top floor, which was now drenched in the afternoon sunlight. As the jurors sipped on teas and coffees, their attention turned to the reel of work they watched, and the jurors began to casually discuss the work that had caught their attention in both good and bad ways.

The main discussion came when our eight jurors went back into the viewing room, to see what they had unanimously put through at the top and discuss what else they believed should go through. Some pieces fell from grace, others stayed put and some climbed up the ranks. As each juror had their own unique take on what was worthy and what wasn’t, in the end, the pieces that went through, did so unanimously. 

Europe’s ‘Magnificent Seven’, making it through to the global judging stages, are as follows:

Bodyform/Libresse - #periodsomnia (submitted by AMV BBDO, Somesuch, Time Based Arts and 750mph)

Burberry - Open Spaces (submitted by Riff Raff Films, The Mill London and 750mph)

Burger King - Even More Confusing Times (submitted by Outsider)

CALM x ITV - The Last Photo (submitted by adam&eveDDB & Radford Music)

Heineken - The Night is Young (submitted by Publicis Italy, via Golden Drum)

IKEA - Cirkulär (submitted by Accenture Song in Denmark)

Samsung - The Spider And The Window (submitted by Leo Burnett Germany, Zauberberg Productions and The Mill Berlin)