Brand New School
recently announced its newly formed creative partnership, built upon joint skills in amplifying brands through forward-thinking design. Through this unique partnership, they offer full brand activation across any medium, pushing design and identity systems into more comprehensive 360 campaigns.
Already, this production is evidence of its collective mastery of brand campaigns born from generative design, animation, CGI, and live-action. The studios’ shared ethos has played a role in the success of this recently created kinetic typography and branded 3D campaign for Verizon, which serves as both a new visual language for the telecommunications company and the launch for its newly presented 5G network.
Introducing the world to Verizon’s blistering 5G speeds, the campaign was led by DIA, with an international team across the US, Germany, France, and Switzerland. Core to the launch of 5G is the speed of the network, the exclusive partnership with Apple, and the access to premium content. To articulate these three core pillars, DIA established a modular design system using kinetic type, the outline of the iPhone, and stylised 3D elements.
Creating texture and depth, the integrated 3D elements are accented with red lighting that is informed by Verizon’s iconic red checkmark for a hint of brand awareness and ownability. The resulting campaign is a non-stop tour-de-force of attention-grabbing copy that tightly conveys the message, without a need for voiceover, in a mere 30 seconds, and differentiates itself from Verizon’s previous type-driven work.
Subsequent spots in the campaign highlight the future of immersive storytelling in journalism through the New York Times 5G AR capabilities; the world of 5G gaming with 'League of Legends: Wild Rift'; and high-quality real-time viewing of the big game with the NFL.