Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

innocent Reminds UK of a Simpler Time Pre-Lockdown with Competition-Winning Outdoor Campaign


The drinks brand brings some light relief to the UK after it took home the £500k top prize in Ocean Outdoor’s Crucial Creative Competition

innocent Reminds UK of a Simpler Time Pre-Lockdown with Competition-Winning Outdoor Campaign
Today marks the launch of innocent drinks’ outdoor campaign which seeks to remind the British nation of the way things were before the lockdown in the brand’s distinctive witty and cheeky way. Coming out on top in Ocean Outdoor’s £1 million Crucial Creative Competition, innocent drinks were able to beat 100+ entries to the main prize of £500,000 advertising spend across the UK.

The campaign is aimed at reminding people of the things they’ve missed - or not - over the past few months be it wearing a suit, going outside in the sun, shopping centres, traffic jams or, of course, popping out of the office to get a smoothie.

The winners of the competition were announced on Thursday 30th July in a live virtual ceremony.

innocent drinks’ head of digital, Anna Clare, said: “When we spotted the competition, we saw our chance to put something a bit weird and silly on massive billboards all over the country. Mission accomplished.”

Ocean Outdoor joint managing director, Phil Hall, added: “innocent’s campaign really captured the essence of Ocean’s Crucial Creative Competition. A great example of 'human' marketing, it will bring a smile to people’s faces at a time when we are all looking for some light relief.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Fruit Juices, Soft Drinks

Ocean Outdoor, Tue, 25 Aug 2020 08:33:11 GMT