Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Innocent Appoints Mother to Pan-European Account


Agency will develop brand communications across Innocent’s rapidly expanding pan-European business

Innocent Appoints Mother to Pan-European Account

Mother has been appointed by Innocent as its new communications agency after a competitive three-way pitch. The partnership will centre on the development and coordination of brand communications across Innocent’s rapidly expanding pan-European business. 

Established in 1999, Innocent has grown from a homemade smoothie stand at a music festival to the UK and Europe’s number one smoothie brand, with a truly international footprint.

Tim Clarke, Group Marketing and Innovation Director, Innocent, said: "We were very impressed by all of the agencies we met throughout the pitch process. Mother in particular really grasped our ambition, and we're excited to have them on board as our agency partner as we drive the continued growth of the business across Europe and reach our goal of becoming Europe's favourite little juice company.”

Throughout the pitch process, Mother and Innocent consistently found synergy in their ideas, ambitions and strategies for the brand, developing a strong relationship from the outset and building a solid foundation for upcoming work.

Katie Mackay, Joint Head of Strategy, Mother, added: “A wonderful little juice company with a great big story to tell; we have some juicy work in the making, and are absolutely delighted to be working with innocent.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Mother, Wed, 20 Jul 2016 11:09:04 GMT