Parents don’t want to grow old in this cheeky spot
INNOCEAN’s latest broadcast spot for Hyundai titled ‘Don’t Tell’ recently premiered during 30 September’s Sunday Night Football broadcast.
The 30-second national television commercial is the first in a series of broadcast spots to promote Hyundai’s exceptionally reviewed 2013 Santa Fe Sport Edition.
‘Don’t Tell’ follows a set of Gen Xer parents defined as ‘Alternadults’. They have grown up, but don’t necessarily want to grow old. They want to live life to the fullest, and bring their kids along for the ride. In ‘Don’t Tell’ the parents want to create memorable experiences they can share as a family – whether it’s skydiving, concert-going or gorging on buckets of ice cream. Their Hyundai Santa Fe is the perfect co-conspirator to take the whole family the authentic, off-the-beaten-path experiences.
View ‘Don’t Tell’ below:
Client: Hyundai Motor America
Agency: INNOCEAN Worldwide Americas
Production Company: Moxie Pictures
Director: Frank Todaro
Executive Creative Director: Greg Braun
Creative Director: Robert Prins
Creative Director: Max Godsil
Director of Integrated Production: Jamil Bardowell