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INNOCEAN USA Unveils Campaign for Hyundai

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The first-of-its-kind ‘Test Drive’ digital experience and broadcast campaign to introduce new Hyundai Elantra series

INNOCEAN USA Unveils Campaign for Hyundai

 

Hyundai Motor Americas recently announced the unveiling of two new Elantra models, in addition to the ‘2012 North American Car of the Year’ Elantra Sedan. 
 
To celebrate the introduction of the new models, the GT and Coupe, INNOCEAN USA and Hyundai have developed a multi-faceted creative campaign to address the issue of choice – choosing between three Elantra models is not easy. 
 
Digital Experience: ‘The Elantra Driveway Decision Maker’
 
Consumers are now presented with a plethora of choices, so the INNOCEAN USA digital team created a multi-platform digital experience to help guide them through the decision-making process of choosing between an Elantra Sedan, GT or Coupe.
 
The first-of-its-kind ‘Driveway Decision Maker’ digital experience allows users to ‘test-drive’ different Elantra models within their own respective neighborhoods using the help of Google Maps with Street View. Users select one of the models and are then able to ‘test-drive’ it through their own town or neighborhood and even park the car in their actual driveway. You can also try different exterior colour choices and trims.
 
The real-life scenario has been created to help consumers make the decision on which model of Elantra best suits their lifestyle and, of course, looks best in their own driveway.
 
The full experience is built for desktop computers. Check it out at: www.pickmyelantra.com
 
Broadcast Campaign: ‘Miss Decisive’ and ‘Showroom’
 
Debuting September 1st during the NCAA, INNOCEAN USA created two entertaining and irreverent spots. ‘Miss Decisive’ and ‘Showroom’ showcase how complicated it is to choose between the new Elantra models. They were directed by acclaimed commercial director Ulf Johansson and include a total of four commercials. All will appear on network television through the month of September.

 


 
Digital Credits

 
Client: Hyundai Motor America

Agency: INNOCEAN Worldwide Americas

Executive Creative Director: Greg Braun

Creative Director: Tom Pettus

Creative Director: Scott Muckenthaler

Digital Producer: Melissa Moore

Digital Producer: Ashley Glib

Art Director: Vince Murray

Art Director: Tom Gibson

Copywriter: Steve O’Brien 

Copywriter: Mike Duckworth

Account Director: Daniella Gorsha

Production Company: Bossa
 
Broadcast Credits 
 
Client: Hyundai Motor America

Agency: INNOCEAN Worldwide Americas

Production Company: Smith & Jones

Director: Ulf Johansson

Executive Creative Director: Greg Braun

Creative Director: Robert Prins

Creative Director: Max Godsil

Producer: Helen Erb

Senior Art Director: Tom Gibson

Copywriter: Steve O’Brien 

Copywriter: Mike Duckworth

Account Director: Valencia Gayles
 
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Innocean Worldwide Australia, Thu, 06 Sep 2012 16:55:55 GMT