Innocean USA Names Jon Farjo VP, User Experience

Innocean USA, a full-service advertising agency headquartered in Huntington Beach, California, has announced that Jon Farjo has joined the agency as VP, User Experience. In this role, Jon will oversee Innocean’s team of UX strategists, information architects and UX designers. The integrated team will focus on user success across campaigns, iterative products and platforms. He will report to VP, Group Creative Director Mehta Mehta.

“Jon’s already hit the ground running, bringing his years of experience in UX and design to help shape the future of digital for our agency and client partners alike,” said Mehta. “He’s wickedly smart and will be an asset to our team as we continue developing and exploring our digital capabilities.”

Prior to joining Innocean USA, Jon ran two successful companies including Omatik, a consulting firm focused on UX Strategy and ContentActivator, a SaaS platform focused on responsive website management. Earlier in his career, he led digital marketing campaigns for world-class brands including YouTube, American Express and Western Digital as VP, Strategy & Planning at The Buddy Group. During the course of his career, Jon’s worked with multiple companies such as General Electric, Kelley Blue Book, Lincoln Financial, Kofax, Freedom Communications, LA Convention & Visitors Bureau and Amway in many digitally-focused roles.

“Innocean has a long history of successful and innovative projects for their clients. I’m thrilled to be a part of the team and look forward to driving value to our clients through customer-focused digital solutions,” said Farjo.

Jon’s work has been recognized through industry accolades including multiple FWA awards, SXSW Interactive awards and an Eloqua Marquis award. He’s also an avid participant in the Southern California tech community.