Peach
dlmdd
Gear Seven/Arc Studios/Shift
mo-sys
I Like Music
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Innocean UK, Snapper Films and Hyundai's Film Celebrates Their Stand up to Cancer Partnership

238

ADD TO COLLECTION

INNOCEAN aims to help Hyundai to do further good by making the cheapest advert possible to allow them to give more money to end cancer worldwide

Innocean UK, Snapper Films and Hyundai's Film Celebrates Their Stand up to Cancer Partnership

INNOCEAN UK created a one-off TV advert for Hyundai to celebrate their partnership with Stand up to Cancer. Hyundai were very conscious of getting the right tone with this and of course wanted to do much more than a simple badging exercise on their existing TV ads. Hyundai therefore gave INNOCEAN a simple, yet challenging brief of creating a spot from user generated content captured from their respective fundraising activities, to say thanks to all those that have helped. 

Given much of the user generated content wasn’t usable, INNOCEAN struck upon the idea of helping Hyundai to do further good, by deliberately playing with the idea of making the cheapest advert possible by conveying a message through people holding up placards. Everything was stripped back, with agency & Hyundai team members all chipping in on pre-production along with some street casting when it came to filming. Mixed media specialist Director, Luke Roulstone, even shot in hi-8 film to further add to the aesthetic.

Dominic Sweeney, Creative Director at INNOCEAN UK. “This was a great brief to work on from Hyundai. Whilst the ad appears to be ‘cheap’ the message has a true air of class about it.”

 

CREDITS

Agency / Creative
Production
Editorial
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People, Storytelling

Categories: Automotive, Cars

Snapper Films, Fri, 26 Oct 2018 10:04:58 GMT