INNOCEAN, the global lead agency of Hyundai and Kia, will run a competitive review process for the media business of its clients Hyundai and Kia in Europe, Russia and Turkey. The process will be handled by INNOCEAN Worldwide in Korea together with its European Regional Headquarter INNOCEAN Worldwide Europe.
Hyundai and Kia belong to the Hyundai Motor Group. According to Interbrand’s 2017 “100 Best Global Brands” study, Hyundai ranked 35th and Kia 69th between the most valuable brands in the world. Hyundai and Kia create together a multinational conglomerate and ranks as the world’s 5th largest vehicle manufacturer by production volume (2017).
In the next few weeks INNOCEAN plans to contact a selection of international media agency groups, including incumbent media agency Havas Media, to kick-off the process.